Having established that the best medium to advertise and raise awareness of my mother's salon is a leaflet. I decided to carry out a questionnaire and an interview for my research method due to the fact that I believe

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Having established that the best medium to advertise and raise awareness of my mother’s salon is a leaflet. I decided to carry out a questionnaire and an interview for my research method due to the fact that I believe that these two options would provide me with the best possible understanding of where I should be heading in order to design and make this artefact.                                                                                         I conducted a one to one interview with my mother because she is the owner of the company and I needed to find out how she wants her business to be publicised. This would enable me to ask in depth questions, which I could set as criteria for the leaflet. I designed a set of 18 questions that inquired her about the layout, size, style, material and the specific purposes she wanted the upcoming leaflet to serve. I also produced different samples of font, colour scheme and a rage of graphics for the interview, which helped to gain a clearer understanding of her needs. From the sample, she selected a fresh colour scheme, which consisted of different shades of blue. This complemented with the result of the questionnaire I carried out because 86% of the people preferred blue over the other options I presented. She also wanted the name of the salon in untailored, casual style (Magneto, Ravie) to contrast with a professional font, which was used for the price listing (Times New Roman, Century). Lastly she preferred to have real images on the leaflet over cartoon ones as they connote the professional genre of the business.                                From the interview I established key areas of what my mother wanted the forthcoming leaflet to be like and the first aspect we discussed was the target audience. She wants to appeal to customers of all ages therefore the leaflet would have to be modern yet professional in order to capture the attention of both ends of the scale.  She also preferred the leaflet to be small with just a single fold due to portability. She prefers on keeping the same layout for the price guide and she stated clearly that there was vital information that I had to include that wasn’t there in the existing leaflet. This was the terms and condition of the cancellation. It was important to include this fact because my mother informed me that most customers tend to forget the cancellation policy.                                                                                  I continued the research process with a set of questionnaires. These were divided and given to 25 of my mother’s existing customers and 25 to her potential customers. I specifically identified these groups due to the reason that they are the audiences I need to aim my leaflet toward. By dividing the questionnaire between the two groups I was able to collect two outlooks from my target audiences. From my interviews my mother informed me that the majority of her customers are 25 and over. This is due to the fact that they have disposable income. The result also showed that only 67% people would pick up a salon leaflet when it comes through their letter box due to the lack of presentation of the leaflet. This clearly indicated to me that in order to design my leaflet to have the right effect I would have to spend a considerable amount of time on its appearance.  My questionnaire also showed me that people considered a company that has a logo looked more established then the companies that didn’t. This helped me to gain an understanding of how to portray the leaflet in an effective way

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My secondary research showed that images and pictures are considered to be a crucial key to a good salon leaflet as these signifiers are used to give the right representation of the salon.  All of the leaflets had images of women on the front page showing that they are purely aiming on their female audience. These images are presented by attractive females with specialised hair. This can be seen as a means of persuasion by using the image as role models. This gave me a clearer understanding that these models create a form of ideology for the female customers, which ...

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