I have designed a logo that can be used so Cogan Coronation club can be easily recognised, but also to portray the club as a professional, efficient organisation.

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Cogan Coronation AFC

I have designed a logo that can be used so Cogan Coronation club can be easily recognised, but also to portray the club as a professional, efficient organisation. The logo can be used on documents and in advertising etc., as people will see it and it will become familiar to it, hence, providing a better image of the club. My initial ideas have developed and changed through the course of designing the logo; therefore I have shown the progression by doing three drafts of the badge.

DRAFT ONE:  I began designing my logo by firstly researching and browsing for appropriate pictures that relate to the club and could be used to create a badge. The first draft contains a picture of a football with a map of Wales that has been placed on it, which have been collected from the Internet. I chose these pictures because the football relates to the type of club that Cogan is and the map of Wales relates to the Country. I then placed a piece of ‘word art’ into the badge, which stated the name of the club and what type of club it was: Cogan Coronation AFC (Athletic Football Club). I chose a font style that would be clear and fitted the writing around the edge of the football in an arched/curved shape.  I thought the logo was lacking something so I put another piece of ‘word art’ onto the football stating when the club was established (1960) and finished it off with two small ‘clipart’ footballs that are situated either side of the main badge. I set the image control of the footballs to ‘watermark’, so that they wouldn’t be too striking.

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DRAFT TWO:  Although I had the main logo designed, I felt that subtle changes needed to be made in order to make it look slightly more professional. The main change was the colour scheme. Initially, in my ‘word art’ I had just used a dull black so to make the logo more unique to the club, I decided to use the club colours: blue and white. I gave the ‘word art’ a striped effect, which, I thought, added to the look of the badge. I then looked at my logo again and came to the conclusion that the little ...

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