The next task was to design the letterhead to update the old style into the new look. I used the documents that I collected at the beginning to give me ideas on how to design it. These where then used as templates for my design, my design for the letterhead was pretty simple as I felt that I didn’t want to overcrowd the sheet.
I then brought an example of a staff newsletter and used it to get some ideas from. I then went about designing the staff newsletter for wow.com. It contained four pages which included a front cover, two article pages and a fun and games page. Next document that needed to be produced was a heath and safety booklet. I went onto the Internet and found some booklets and based my design around them.
I also had to produce a job application form which had to be on the website. I looked on the Internet for examples of application forms and selected the best ones and took ideas from them. Next document on the agenda was an invoice. I brought in some invoices and used them to compare and to help me design mine.
I then had to actually make the website for which wow.com would put their new range on. I created mine by using an online website builder; I used this as I don’t have much knowledge on building websites. This website had to include a homepage, an order form and a catalogue. I new what kind of look I was aiming for at the start and I thing I achieved it.
To help improve my website I created a questionnaire to be answered by the first few customers. This is so I could make improvements to it straight away and also to satisfy other customer’s needs. The questionnaire had two parts to it, the questions and answers section which was design so that I could get exactly what I wanted and secondly the tick box section which provided me with what generally what they thought of the website. I then produced the results and incorporated the improvements into the final design.
Overall I think what I have produced has been exactly what the company has been looking for and I feel that they will be happy with what I have given them. All of the stationary is stylish and modern; I especially took a liking to the logo as I felt this was exactly what the company wanted as they are a uni-sex firm that sells clothes. As the logo is the most commonly seen image it is important to get it right.
The things that I could have done better for wow.com is improve my skills for website designing as this was one of the weaker points of the task. I also felt that I could have improved the consistency in some of the stationary as most of the fonts each seem to change style.