Jonathan Fraser-Gadd
Report Unit 1 Task 2:
HSBC:
The 3rd and final Payslip I have is from HSBC. This payslip is very similar to the Barclays payslip in terms of layout and positioning; however the HSBC payslip is 1cm wider and has an extra 3.5cm in length. This creates more space whilst holding the same amount of information. The payslip contains a number of tables. The HSBC payslip is the only company that does not display their logo on the payslip. This document is printed in black and white.
Brochure:
The second group of documents I have collected are brochures all from the same organisations. The brochures I have collected are used by each company to show, what they have to offer the customers.
Barclays Brochure:
The brochure I have collected from Barclays bank shows the insurance plans that they have to offer a client. The document is a bout 16cm by 11cm. The front page of this brochure has two 3 different shades of blue and a hint of orange. It also contains a logo on the front page so the consistency is at a good standard.
The layout of the brochure is very well structured, neat and spacious. The writing is written in columns and its readability is easy and quick to the point, however on the back page the writing is very small and people with bad eye sight may struggle. This document does not contain any images, tables or charts.
Lloyds TSB Brochure:
Lloyds TSB have a brochure concerning all those wanting to take out a loan. This documentation is the same width as the Barclays brochure but is a 1cm shorter in length. Lloyds TSB have tried a different approach too Barclays because they have decided to use their images to a maximum to create an emotion amongst the readers.
Lloyds have consistency used their logo on the brochure and the payslip. The layout is very basic but effective. The layout contains a contents page, images and lots of information on loans, however like in the Barclays brochure on the back page there is a lot of writing which uses a very small font. The style is very interesting and attractive.
HSBC Brochure:
HSBC have a brochure for clients wanting to take out insurance. This document size is very different to the other brochures which were similar to each other. Instead the size of this document is 5cm by 16cm, making it very narrow. It uses many images of happy people. It contains a contents page to make the document very organised.
HSBC do not use a lot of small font writing on the back of the page unlike Lloyds and Barclays, however it does contain a free post envelope attached to the back. It has headings for each topic and the writing is neatly presented.
Jonathan Fraser-Gadd
Report Unit 1 Task 2:
Good and bad points:
In this part of my report I shall point out the good and bad parts on each of the above documents.
Barclays Payslip:
The Barclays payslip is very professional and contains the information required. The good attributes are clear on this document, these are:
- Use of logo: they have decided to use their logo on the payslip for recognition and to make it more professional.
- Size: the size of the paper is good because it’s not big and this creates a more attractive look.
- Organised neatly in boxes: this makes the documentations readability easier and helps guide the client to where they should write.
- The information: this information is relevant to the document improving the document.
There are also a few bad points with this document but overall this document is very good.
- Quite cramped: this may cause the reader to become confused at points.
- Hard to understand: the document would be difficult to understand if they are new too paying in money.
Lloyds TSB Payslip:
Lloyds TSB payslip is similar to Barclays, such as the size.
The good points are:
- Space: there is a lot of space on this documentation making it very clear to the viewer.
- Logo: the Lloyds TSB logo stands out well and even has a picture that people can associate with Lloyds (the black stallion).
- Use of different shades: this payslip uses different shades making it more attractive.
- Size: people look at that size paper from a bank and they will instantly recognise what the document is used for, where as if it was a5 people wouldn’t think it was a payslip.
- Receipt: it has a tare of part which can be used as a receipt.
Bad points:
- Back: on the back of the payslip remains two boxes one with 11 rows and one with 2 rows, however these tables are not clear on their purpose and may confuse customers.
- Space: because there is a lot of space the move to write your name is very small and could frustrate customers who have long names which would only fit in the row if written very small, however Lloyds have opted to not use all the space.
Jonathan Fraser-Gadd
Report Unit 1 Task 2:
HSBC Payslip:
Out of all the 3 payslips I collected the most diverse one is the HSBC payslip, due to its length, however this document is almost a mirror image to the Barclays because it uses the same layout, style and presentation techniques. I believe the length of the HSBC payslip is not a good point because people would like them to compact and easy to carry around, which HSBC payslip does not do unlike Lloyds TSB and Barclays. This document does not have a logo.
Overall the documents are very professional and are what you expect coming from such high rated banks.
Brochures positive and negative points:
Barclays Brochure:
The Barclays brochure I collected has many good points but there are some major bad points.
The good attributes are:
- Very colour.
- The writing is very neat and organised.
- Uses quotes at the top left hand page.
- Gives many different numbers available to call.
Bad points:
- No pictures are used which could be used to create an emotion within the reader, and encourage them to get what the company is offering.
- The terms and conditions on the back use a very small font making it hard for the reader to read.
- Each page looks the same so the use of a contents page could be of some use.
Lloyds TSB brochure:
Lloyds TSB have tried a different approach to Barclays by using images to create an emotion, interest and attractiveness.
Good points:
- Use of pictures.
- Logo is very large so the bank is recognised.
- Contents page.
- Very bright and relaxing colours i.e. blue and green.
- Clear headings.
- Readability is very easy.
Bad points:
- As on Barclays the terms and conditions use a small font and make it hard for those with bad eye sight.
- The different colours could get to your head and start to irritate.
- The information is very in your face at times and can make customer feel pressured.
Jonathan Fraser-Gadd
Report Unit 1 Task 2:
HSBC brochure:
HSBC have used a different size for their brochure. Making it pocket size in width.
Good points:
- Contains a free post envelope attached to the back, this makes people reply because they don’t have to worry about any outgoings or having to buy stamps.
- Images are used in the similar way to Lloyds TSB.
- Contents page.
- Font sizes do not vary making it clear and easy to read.
- Shows which ways you can bank with them on the back.
Bad points:
- The heading on the front of the brochure is small and may not stand out when on display.
- Not enough information and is mainly bullet points.
- The enquiry form at the back is not as clear to what is about then it should be.
Conclusion:
Overall the documents I have collected are at a very high standard; however they all need minor adjustments. I believe that the Lloyds documents were the most professional and did their job with more accuracy than the other two companies. I have compared all the results from my evaluations and put them in a chart. From these charts you can see which company had the stronger attributes.
The company with the highest scoring marks was Lloyds TSB, then HSBC followed closely by Barclays.
