The backside of the application form is similar to the front. Most of the techniques used are also similar to the ones used for the front. The content shown on the back is also similar to the front but it’s based more on past experience with education and work.
Layout
The layout of the application form is also basic. The designer has separated the questions in different categories by using boxes and labelling them. Text has been written in an ordinary manner by avoiding line and character spacing. The last category shown on the front of the application form labelled ‘Education’ has been poorly produced because the line that should make a box can not been seen this could be due to the margin size.
Questions have been written in a way that makes it easier and quicker for the applicant to fill in because he/she can choose from choices given in most questions. The lines that are used for the other questions have also been poorly produced because they are not clearly visible which makes the application form lack in efficiency.
The layout of the backside of the application form is similar because the designer has used the same idea of separating categories by putting them in individual boxes and labelling them. It also has the same problem with the open questions because the lines are once again poorly produced.
General
This application form is suitable for its purpose because it provides the necessary questions that need to be answered by applicants to help you decide whether he/she will be suitable for the job position they are applying for. It also has the company logo which is also needed for a basic application form so you know what company you are applying for.
This document can be improved in many ways. In order to achieve this I think the lines used in the application form should be thicker so they stand out and are clearly visible because it will help some applicants write straight. It can also be improved by providing company details which will help an applicant contact the company if he/she wishes to enquire about something.
I recommend the manager to improve its company’s application form by making it a high standard professional one because the mistakes that are in this application form are basic ones and can easily be improved by testing their document and using quality control.
Dixons Stores Group Letterhead
Content
The content shown in this letterhead is basic. It provides the details needed for a letterhead. It also provides the company logo ‘Dixons stores group’ which is there to represent their true identity. The logo is not attractive because of the lack of colours used to produce it. The letterhead itself is not eye-catching because not many colours have been used and the colours that have been used are not contrasting colours. The letterhead provides the company’s contact details. The contact details can be helpful for people because if they want to find out about something relevant to the company they can email, fax or phone them. The letterhead has a footer which contains the registration details of the company and can help show proof of where the company was registered and where their main office is located. The font size used for the footer is small and could be too small for some readers to read. The writing used in the footer is plain and no techniques have been used to create the text.
Layout
The layout for this letterhead is formal. The company contact details are underneath the company name just how it is in most letterheads. To design the footer, various features of ‘Microsoft Word’ have been used. The designer used a ‘line’ from the drawing shapes to store underneath the company name. The designer also formatted the line by changing its colour to red. The company contact details and company name have been aligned to the left of the page where as the registration details have been aligned to the middle of the page.
General
This letterhead is suitable for its purpose because the information required is provided and there is plenty of space provided for the writer to use. The writer won’t have to right the address of the place he/she is writing on behalf or from. It also has the company name to show readers straight away, what company has sent it.
The letterhead can be improved by adding more colours around the page and possibly a picture of the company or a product that they specialise in. The company name/logo could be enlarged to make it stand out more. The details provided in footer should have their style formatted to bold. I think the letterhead can also be improved by having a box going around the company name/logo and the company contact details.
I recommend the manager to take into consideration the improvements that I have mentioned because they could make a big difference and have a larger impact on the readers.
Dixons Group plc Application Form
Content
The content shown in this application form is standard and looks more professional compared to the ‘Office world’ application form. This application form also asks the questions that are necessary for an applicant to answer in order for someone to decide whether they want to employ him/her. The title, ‘Dixons Group plc’ has been created using very little techniques and doesn’t really attract the reader because only one colour has been used for the title and the same size font has been used for every word so it doesn’t really vary in techniques. The application overall does not really attract people because of the lack of colours used throughout producing this document. The lines used in this document for the ‘open’ questions are well formed because they are clearly visible and some questions are also multiple choices which help the applicant fill it in easier. The questions asked on this page are general but some of it is based on the applicants’ history of education.
The backside of the application form is a little different compared to the front. The designer has used the shading technique for the application forms footer but apart from that the same techniques are used. The questions asked on this side are based more on the history of the applicants’ employment. This application form also does not provide company details such as where they are based or contact information.
Layout
The layout of the application form is professional. The questions in this application form have also been separated in categories but the only difference is that they haven’t been put into a box. These categories have been separated with horizontal lines. There are not any basic errors on this application form like there were on the ‘Office world’ application form. The lines are clearly visible to write on and boxes have been drawn accurately. There is no company logo to show their true identity and doesn’t really show their individuality clearly to readers.
The layout of the back uses the same techniques that were used for to produce the front.
General
This application form is suitable for its purpose because it asks the applicant the necessary questions that need to be answered by applicants to help you decide whether he/she will be suitable for the job position they are applying for. The big problem is that it doesn’t have the official company logo which doesn’t represent their true identity to readers.
This document can be improved by adding more colours around the application form and possibly a ‘watermark’ picture of an item they sell to give an example what their company sells.
I recommend the manager to aim this application form more at people in their early 20’s and teenage because in that way it can be a little more colourful which will make it more eye-catching.
JJB Sports plc Letterhead
Contents
The content shown in this letterhead is standard. The company details for contacting the main branch are also provided and can come in use at anytime when someone needs to enquire about something or possibly order a product. This letterhead does not attract a reader’s attention because of the lack of colours that have been used and because they have used dark colours and colours that do not really contrast with each other. The font used for the company contact details haven’t got any formatted effects or styles and shows that not many skills were used to write it. The font used for the registration details is also basic and no skills have been shown to produce it. The company logo does not really look attractive because they have used the colour dark blue and does not have an impact on a reader. A company website has also been provided in the letterhead, this is useful because readers can access the website at anytime they would like if they needed help where as if you were to phone the company they could be closed.
Layout
The layout used for this letterhead is good because information is spread out and nothing is crammed up. Alignment skills have been shown. The registration details have been aligned to the right and the contact details have been aligned to the left. The designer has also showed skills of adding graphics in the document by having the company logo there. The designer has also showed his/her skills to use page footer by having the registration details in there.
General
This letterhead is suitable for its purpose because the information required is provided. Plenty of space is provided for the writer to write what he/she wishes to. It’s also suitable because in a letterhead you don’t have to write the address of where you are communicating from and this letterhead provides the address. It also has the company logo to show readers straight away who it’s from.
This letterhead can be improved in many ways. I think there should be a picture of an item this company sells e.g. tracksuit bottoms. This letterhead should also have more light colours around it to attract more readers and get them interested. I also think that the company details would look better if they were underneath the company logo.
I recommend the manager to try and use the ideas that I have come up with to improve this document because this could have a bigger impact on readers and more people will be interested in what the writer has to say in the letterhead.
JJB Sports plc Application Form
Contents
The contents shown in this application form are normal. The questions that are asked are obligatory for an applicant to answer. This will help the person who checks the application form get an idea of what the applicant is like and whether he/she is the right person for the vacant job position the applicant is applying for. The company logo is there which represents the company’s true identity. The application form is not eye-catching at all because they have used dull colours and not a good variety of them to produce it. The address of the main branch of ‘JJB sports’ is provided in the application form unlike the other 2 application forms and this can help the applicant contact them for any queries he/she might have. The lines that have been used in the ‘open’ questions are clearly visible and easier for most readers to write in a straight line so there would be less chance of errors. The types of questions asked on the front page are all general.
The other pages of the application form use similar techniques and don’t attract a readers attention because of the dull colours used. The writing styles and sizes that have been used throughout the application form for most questions are standard. The questions on these pages are all based on history of employment, history of education and if the applicant would like to inform the person reading of any medical problems.
Layout
The layout of this application form is also normal. The questions have been separated into categories and those categories have been put into boxes which are formed with clearly visible black lines. The questions have been neatly spread out. Some of the questions are multiple choices which make it easier for an applicant to fill in. In the ‘open’ questions large amount of space is given to the applicant to fill in which is good because the applicant might have large writing or might have a lot to say. The designer of the application form hasn’t used many techniques while producing this and that is the main part that this application form lacks in. The designer hasn’t used more than one colour for the lines and font but the designer has used alignment techniques for the company address and the table for ‘referees’.
General
This application form is suitable for an applicant because the main questions that are needed for a job are asked in it. Additional questions have also been asked such as providing ‘additional or relevant information’.
This document can be much better. In order to achieve this, the producer must use a coloured paper that is much lighter so you can attract more people and use a variety of coloured fonts throughout producing the document. Another problem that could be improved is to try and fitting all the questions in less than four sides because it is too big and first impressions of the application form could make an applicant think of not bothering with it because it’s too big.
I recommend the manager to aim at the modern generation and try making job application’s quicker to complete because then they will also have more applicant’s because it will take less time to fill in and more people will be interested in a smaller application form compared to one with four sides.
Similarities
This table shows what each document has that is relevant to each other. As you can see the most popular aspect that every document had was the ‘company logo’, there was no other aspect that all documents had similar to each other. The least popular aspect out of all the documents was character spacing which showed how many people liked spreading their letters when they wrote a document.
Conclusion
I think the perfect document should suit its needs in order to achieve high standards. The main aspect of the document should be ‘eye-catching’ because if it’s not that then it will not get many people’s attention and could fail to interest anyone at all. The document must have a company logo because it is there to show their individuality and represent the company’s true identity. If it’s an application form it should not have too many questions, especially the questions that are irrelevant to a job. A letterhead should be eye-catching because it is going to be read by someone who might need to reply to it and if it grabs his attention, it will interest him and persuade him to read on. To look professional company details must be provided such as the registration and contact details.
