Product Report:
I feel that the product I have created is very strong in the marketing sense that it is original yet adaptable for the target group, also it’s light weight and eye catching so it fits the intended purpose of evening wear, not only this but it will not clash with many outfits. Also from a business point of view the bag could be marketed in a certain way to attract customers like psychological pricing, which makes the customer feel like it is paying less for the product but in reality it may only be a difference of a few pennies (e.g. £19.99 instead of £20).I have suggested this because the final price for my bag is quite high and this is something I in the future would like to lower in order to attract the potentially highest amount of customers.