There has become an increasing demand for single portion food products - I will now need to think about all the relevant reasons as to what factors have caused this change, as well as the users.

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As there has been a significant change in society regarding what people want to eat. There has become an increasing demand for single portion food products.

I will now need to think about all the relevant reasons as to what factors have caused this change, as well as the users.

I will carry out a brainstorm to assess the different changes in our society today which effect what people now wish to consume.

Working mothers (no time to cook)

        

        Parties

Now I will look at each point that I have risen regarding why we desire single portion foods.

  • The elderly

Stereotypical older people, being those who cannot get around very much so rely on single portion foods. Which are usually easy to prepare and so not require a large amount of skills that the elderly have trouble with.

But also, there are the older people nowadays that have a very active social life and so prefer not to spend their time cooking.

It is also a well-known fact that people are living for a lot longer. Therefore there are more elderly people, resulting in more single portion food products.

  • Weight watchers

The next point I raised was weight watchers, the reason that single portion foods are so popular with this category of people as they tell you exactly how many calories they contain as well as fat. This means that it is easy to know exactly how much they are eating without going to great lengths to find out.

  • Women and Mothers

In society the roles of women have changed. There is no longer the same social pressures that mothers should cook home made meals for they children and husbands every night. This gives them more of an opportunity meaning they are able to give their families pre-made single portion foods without being frowned upon.

As well as this change there is now more focus on women and their careers. This leaves them little time to be able to prepare and cook fresh homemade meals every night. In this way they are used for convenience.

  • Professionals

Professionals and those leading a career life style have little time; this is why they chose to eat pre-made single portion food products.

  • Students

Students tend to have a limited amount of money to spend on food. Wasting food id therefore a sin. If they by single portion food, they can consume it in one mealtime and there is no risk of it going off and therefore becoming a waste.

They also have an active social life and do not have the time for cooking meals.

In this day and age there are many people that are separated, therefore living independently, in this respect they do not need to cook for more than one person.

Users

I need to consider whom I will aim my product at, so I need to consider the users of single portion foods.

The users of single portion foods are very closely related to the reason as to why we as a society have an increasing need for them. It is basically the same thing.

Now I will carry out a survey as to which particular single portion food would be most popular and in demand when on sale in the supermarket.

The survey was as follows.

Savoury                Sweet                        Hot                        Cold

1111111                      111                            111111                         1111

This survey was asked to families because those are the users I have decided to concentrate on. I decided to focus on families because through conducting my research I found out that most families do use single portion foods, and there does not seem to be a large range available for them

Families obviously include adults and children, young and old, so I will test my product out on family members and decide at a later date if my product is suitable for a family member or whether its appeal is general.

I did find out some information that being that cold single portion foods were most popular as a snack and hot single savoury as a main meal.

Sweet was also a favourite for a snack.

Design Brief

Having completed my research into why we need single portion food products and which people use them. I will now design and make a hot savoury meal that will be suitable for the family. It will be suitable to sell in a supermarket.

So far, with the results from my quick questionnaire I have come to the decision that I will make a single portion savoury food product aimed at families.

I now need to consider the purpose of the product I am going to produce.

        

        

As I am focussing my single portion food product on families, I think that it is important for me to research into the nutritional needs of families as well as their general needs.

I have found out that we should eat foods from the basic three food groups every day. The three food groups are: energy foods, growth foods, and protection foods.

Energy foods include: wheat, grain, rice.

Growth foods include: eggs, meats, fish and dairy products.

Protection foods include: fruits and vegetables.

From my research I have discovered that children who are growing and a mother who is pregnant or lactating may need more food than other family members. Teenagers need a higher amount of iron in their diet. Foods rich in iron include: Liver, watercress and red meat.

It is also said that children need calcium in their diets, therefore I will also try to incorporate dairy products into my product where possible.

In our society families do tend to be very active and busy. I will ask twenty different members the same survey and then see whether they choose single portion foods for convenience among other reasons as well. This will give me an insight into a family’s general needs which I will then be able to create a good product for them from the results.

Competitive edge is always one of the main areas that come with creating a product to be sold. Producers usually aim to be the best therefore have more customers, getting a better reputation and making more money.

I asked the following survey to twelve family members,

The aim for my survey is to create a picture of exactly what families expect from their single portion food products, whether they buy them and for which purpose. From my results I should then be able to produce something suitable.

1)

Male

Female

2) Age:

0-5yrs             6-10yrs          11-15yrs        16-20yrs        21-30yrs        31-40yrs        41-50yrs        

51-60yrs     61-70yrs        70+

3) How big is your immediate family (leave blank if they have left home)?

1-2 people 3-people 5-6 people 7-9people  10+people

4) How often do you buy savoury single portion food products?

0-2times a week     3-4 times a week    once every 2 weeks   one every 4 weeks   hardly ever

5) How much money are you prepared to pay for one single portion food?

£0-99   £1-2      £3-4     £4-5    £6-7     £8-9    £10-15   more

6) Who does the shopping in your family? (Include yourself/own status)

Mother   father   teenager other (please state)

7) If you do, would you say the packaging influences you?

Yes    No

8) Does each member of your family often have their own single portion food at meal times?

Yes    No

9) Do you choose a healthier alternative when buying a savoury single portion food product?

Sometimes always   rarely

  1. How do you like your evening meal?

Hot   cold either (no preference)

  1. Do you like a variety of meals throughout the week?

Yes   No   either

  1. In your experience are the majority of your family prepared to eat oriental/spicy food?

Never   rarely   sometimes always

  1. Which type of meat do you prefer?

Red    Poultry    white   fish     I am a vegetarian

  1. Do you like single portion foods, which take little time to cook/prepare?

Yes    no preference

15) How do you cook your single portion food products?

Oven    Microwave  non-cooking products  other – please state

  1. Do you prefer precooked single portion foods?

Yes    No     No preference

  1. Do you like your single portion food product to be packaged in an ovenproof dish/microwavable container?

Yes   No

        

  1. Do you have allergies to any of the following?

      Meat Dairy produce Nuts  wheat     none

The results in graphs



        

        

My product is going to be made by batch production; therefore I consider it very important that I understand what this is and whether there are other production methods as well.

I have found out that there are three production methods, they are:

  • Job production: - This is a one off unique product, usually highly expensive and does not usually require any specialist equipment. Examples of this are: Wedding cakes.
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This method would not be suitable for my product as it is very expensive and my design brief is to produce a product suitable for a supermarket, therefore more than one would be required.

  • Flow Production: - This is suitable to make a classic product, something that is usually made constantly using a lot of machinery programmed using a computer to make it function correctly. Highly specialised people need to be employed for this all to work efficiently.

This type of production is divided into two separate parts:-

  • Continual flow- that consists of all machinery and ...

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