Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation. The analysis is a way to take the temperature of the business and it’s market place. It will prompt ideas for improvements to a way the challenges are met.
With more than 30,000 restaurants in over 100 countries, 80 % of
them franchisees.It feeds some 47 millions clients every day but still serves less than one percent of the world's population. How does it do this? It lies in it’s strengths: McDonald's distributors are strategically to be accessible to the each restaurant and carry practically everything, from meat to lightbulbs. From the Classical menu to the new: Newproducts have been introduced as the tastes of the market. Alongside the Big Macs and Chicken McNuggets, there is a New Tastes Menu offering new McTreats. There's low-fat Chicken Salsa Flatbread, penne salad comes with 'Italian style chicken For the first time, I can order fresh fruit. The happy Meal Fruit Bag is 'equivalent to five-a-day recommended daily intake of fruit and vegetables', Outside the U.S. Examples include the popular Teriyaki Burger in Japan and vegetable Nuggets in India. Customers come to McDonald's for signature products they can't find anywhere else. In addition many families visit the restaurants because of their unique ability to put smiles on their children's faces. Happy