Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation.

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Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation. The analysis is a way to take the temperature of the business and it’s market place. It will prompt ideas for improvements to a way the challenges are met.

With more than 30,000 restaurants in over 100 countries, 80 % of

them franchisees.It feeds some 47  millions clients every day but still serves less than one percent of the world's population. How does it do this? It lies in it’s strengths: McDonald's distributors are strategically to be accessible to the each restaurant and carry practically everything, from meat to lightbulbs. From the Classical menu to the new: Newproducts have been introduced as the tastes of the market. Alongside the Big Macs and Chicken McNuggets, there is a New Tastes Menu offering new McTreats. There's low-fat Chicken Salsa Flatbread, penne salad comes with 'Italian style chicken For the first time, I can order fresh fruit. The happy Meal Fruit Bag is 'equivalent to five-a-day recommended daily intake of fruit and vegetables', Outside the U.S. Examples include the popular Teriyaki Burger in Japan and vegetable Nuggets in India. Customers come to McDonald's for signature products they can't find anywhere else. In addition many families visit the restaurants because of their unique ability to put smiles on their children's faces. Happy

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meal combine wholesome food whit a toy; It’s value lies in major sponserships

from Olympics to Justin Timerlake the singer.

What’s are their weakness you say:

It’s confronting a supersized problem. As fat-fearing nations turn to healthier food and consumer choice expands, the burger market is shrinking fast. The figures tell their own story. Last year McDonald's recorded its first ever loss - $343m in the last quarter. The results for the first quarter of this year are worse. In Europe, sales plunged 3.8 per cent in January McDonald's is shutting 517 underperforming restaurants and pulling out of three ...

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This report is very brief. Little research has been conducted in to the fast food chain. It does not analyse the strengths or weaknesses in enough depth. There are some interesting facts and figures evident. Overall, a very brief report using very informal language for a report. *