A newspaper article about film or TV advert you love or loathe.

   I love the heart-wrenching tale of the forgotten Marmite jar. The whole thing is narrated by the esteemed BBC journalist and newsreader Michael Burke- that makes it look uber-realistic. The children in the video have their faces pixelated, while those supposedly abusing their jars of Marmite say they “can change”. In one scene, a Marmite protection worker becomes overly-emotional after finding a miniature jar of the yeasty extract, neglected. Brilliant and clever and I love it! I absolutely love it!

  Come on people.. have a sense of humour! The advert is very amusing. I found a jar of Marmite at the back of my cupboard, it was 2 years past the sell by date, it smelled ok, so I tried it on toast.., it tasted better and stronger then the fresh jar..

   I think Marmite have hit upon a very strong product truth- the fact that there’s probably at least one jar of Marmite in a cupboard in most UK households. Some of these jars will be well-loved and well-used while others are pretty much abandoned. So sending out a rallying call to encourage people to ‘rescue’ their abandoned jars makes for a good advertising campaign.

   Seriously! It’s advert. It’s a very clever advert and those complaining need to have a look at their own lives because there sure as hell isn’t much going on in them if they have the time and desire to complain about this.

   Love it, hate it, just don’t forget it! Certainly won’t forget this advert.