Analysis of John
Analysis of John Smith's Advertising Campaign The advertising campaign I chose to look at was for John Smith's. The famous British beer with the 'No Nonsense' attitude, John Smith's is the number one ale brand in the UK, selling over one million pints every day with annual retail sales in excess of £650 million. High profile marketing, incorporating TV advertising, sponsorships and innovative consumer promotions, has driven John Smith's success to the point where the brand's on trade sales total more than its two nearest competitors added together. The brand's annual marketing investment, which stands at a record of £20 million, was much to be congratulated by its 'No Nonsense' TV campaign with comedian Peter Kay which dramatises the virtues of a 'No Nonsense' approach to life. The John Smith's advertising campaign with Peter Kay has earned almost 50 advertising and marketing awards to date. More importantly, the advertising has captured the hearts and minds of consumers everywhere helping the brand build on its dominance as the number one ale brand in the UK. For Scottish Courage (the owners of John Smith's), the challenge for its John Smith's brand was to achieve dominance of the ale sector. The objective for 2002 communications was to create a sense of brand ubiquity (maintaining high advertising awareness, increasing spontaneous brand awareness and
Essay on Conflicts in two short stories: "The Quartet" and "The Snob"
Essay on Conflicts in two short stories: "The Quartet" and "The Snob" The statuses of wealth, power, and prestige are the components of social space mutually ordering and ranking people. Emotion, communication and conflict are the reasons. These three things are present in all human interactions and impact each person differently. Everyone manages emotion, communication and conflict from habit - patterns and styles developed early in life. Relative status ranks, status disequilibrium, and incongruence have consequences for conflict and social interaction among individuals. The basic struggle in "The Snob" and "The Quartet" is material status, those who have and those who want to have. It is the right and the wrong side of the rail tracks and that is an ancient conflict on a stage of life. Alice in " The Quartet" and John jr. in "The Snob" are similar characters. They both mentally abuse their close ones. John uses Grace to verbalize his lack of social status and finds an excuse not to be proud of his family, his father and the way he dresses. In his mind his family is not worthy to meet Grace's wealthy family. Alice in "The Quartet" plays a childish attempt to display deniable sexual feelings with her old friend. She insinuates her husband's sexual ability, but she declines and radicalizes his intelligence. She insults him, although they are living together under the same
Rock My World
Rock My World "Good news Guys! The National Tour's finalized, we're going to travel to 35 different states in 9 months." says John our manager as he enters the music studio. "That's good John but we got to work on our first ever album right now so fill us in later." I reply. "Sure, sure sorry you carry on, I'm so excited for you people, this is big guys, I picture loads of cash!" John always pictured things; we just go along with it because we didn't like to interfere, except for Harry. He mocked him when he wasn't around and sometimes when he was. Harry's a big flirt and chases anything in a skirt, which is good because then we know he's happy and in a good mood. Mike's the quiet, polite and tidy one in our rock band, Mark's his best mate. He's the totally opposite of Mike but they get along. There the original odd couple, Mark's messy and a loud mouth. And there's me, Steve. I'm usually quiet but put my foot down when I need to. Our Rock Band's called Tribute, we started about 5 years ago in Mark's parents garage, I play bass guitar, Harry's on drums, Mike's second bass guitar and Mark's on vocals, I'm backup vocals. John became our manager about two years ago, that's about the same time we got noticed by Top Ten Records. That's our label; we've only released two singles because we didn't have the funding before but finally we are now able to release our album as
How do the authors of two texts you have studied express the reasons for and forms of oppression within society?
Stephen Andruchowycz Pembroke Year 12 23 May 2004 Question: How do the authors of two texts you have studied express the reasons for and forms of oppression within society? Word Count: 1,998 Oppression has always been evident within society throughout history. Yevgeny Zamyatin in draws on the experiences of the Russian Revolution in We, while Aldous Huxley uses his own experiences through family and friends in Brave New World to question and contemplate the reasons for and forms of oppression in society. In their own ways, each author explores the influence of possible aspects of central authority, including physical and psychological conditioning, and the loss of individualism and concurrent over-collectivism, within their dystopian worlds. Huxley's World State presents a society in which the people are conditioned to be hardly aware of their oppression, and furthermore to love the stability it achieves, while Zamyatin's One State puts much more emphasis on the need and use of violent oppression and rationality in the levels of science and technology they explore. Despite these different approaches, however, both authors present similar ends to such actions and warn of the possibility of ominous futures. In both We and Brave New World, the people are physically modified to suit society. Zamyatin explores a world in which "no one is one but only one of, we're so
Last night we ran around the city, armed with lipstick, compacts, tiny bags and a map, just like fifteen year olds.
English Language and Literature essay Last night we ran around the city, armed with lipstick, compacts, tiny bags and a map, just like fifteen year olds. It rained today, poured down like the Monsoon in India, I loved it, for the first time I felt free, Id discovered a new philosophy on life, and was determined to make it happen. Of course it was not going to be easy, but I would be free again, free to control my life. I now understand you cannot always blame yourself for your misfortunes; some things are out of your control. I had visited the doctors a week ago, 'I've been getting headaches', I explained 'I know what the cause is', I quickly added, I wanted a prescription for anti-depressants. Doctor Nelson had wistful expression, I suddenly felt exposed as if he knew something about me that he shouldn't, his eyebrows met each other and then moved apart suddenly, 'Tell me a bit about yourself', he said with a warm smile. 'Well I work in a bank, Barclays, I quite enjoy it, I get on really well with my colleagues, I had a pay rise last week', the doctor smiled at me, his smile invited me stop talking, 'Ok Karen, tell me a little about your past, your childhood', he said softly. 'I had a happy childhood, my mother was very loving, you could say I was spoilt ' I said presenting a false smile. I was lying I looked at the certificate on wall to the far right Arthur
The Cost of Stability in Brave New World - Freedom.
The Cost of Stability in Brave New World - Freedom David Grayson once said that "Commandment Number One of any truly civilized society is this: Let people be different". Difference, or individuality, however, may not be possible under a dictatorial government. Aldous Huxley's satirical novel Brave New World shows that a government-controlled society often places restraints upon its citizens, which results in a loss of social and mental freedom. These methods of limiting human behaviour are carried out by the conditioning of the citizens, the categorical division of society, and the censorship of art and religion. Conditioning the citizens to like what they have and reject what they do not have is an authoritative government's ideal way of maximizing efficiency. The citizens will consume what they are told to, there will be no brawls or disagreements and the state will retain high profits from the earnings. People can be conditioned chemically and physically prior to birth and psychologically afterwards. The novel, Brave New World, takes place in the future, 632 A. F. (After Ford), where biological engineering reaches new heights. Babies are no longer born viviparously, they are now decanted in bottles passed through a 2136 metre assembly line. Pre-natal conditioning of embryos is an effective way of limiting human behaviour. Chemical additives can be used to control the
"For which two characters in 'Brave New World' do you feel most sympathy? Consider in your answer the part played by the society in which each character has been raised and the effect of that society's expectations and values upon the individual."
"For which two characters in 'Brave New World' do you feel most sympathy? Consider in your answer the part played by the society in which each character has been raised and the effect of that society's expectations and values upon the individual." Bernard Marx and John "the savage" are both outcasts in their societies. Haunted by their own inadequacies and inability to fit in. They are the two characters in "Brave New World" whom, for numerous reasons and in many ways, the reader can feel the most sympathy for. Bernard's physical appearance was one of his main insecurities and so he can be sympathised with because of it. As an Alpha male, society expected him to be taller, better looking and more masculine than he was. Bernard therefore had felt throughout his life he had to prove himself to be a true Alpha and to try and ignore the rumours about him. Fanny said, P36 "They say somebody made a mistake, when he was still in the bottle - thought he was a Gamma and put alcohol into his blood-surrogate. That's why he's so stunted." So Bernard was made to feel different and the humiliation he felt was almost painful, which is known by these lines, P54 "Contact with members of the lower castes always reminded him painfully of this physical inadequacy." These next lines show more embarrassment that he feels, P54 "Each time he found himself looking on the level, instead of
Discuss and evaluate the cultural background to the novel as described in the first three chapters. What do you find to be the most and least attractive features of the society that Huxley imagines?
Brave New World Coursework Task Discuss and evaluate the cultural background to the novel as described in the first three chapters. What do you find to be the most and least attractive features of the society that Huxley imagines? Chapter 1 Chapter one paints for us a picture of a world where humans are not brought up in families, nor are they brought up or cared for by a family for that matter. Babies are not born, but created. The lives of characteristics of these humans are controlled by pre-destination. It seems in this chapter that no one has any other feelings other than wanting to control the human beings they are bringing into the world. We are presented with "Bokanovsky's process". This is the process of a bokanovskified egg budding, proliferating, and dividing. The buds from these eggs each grow into an embryo, and then to a full sized adult. The eggs can be divided up to ninety six buds, in contrast to a single bud in the past. The apparent advantage to this is social stability. The Director explains, "Bokanovsky's process is one of the major instruments of social stability" This can allow ninety six identical twins all working the same job. This may be seen as attractive for the reason that there is total equality in the way that people look and the jobs they do. This process may also be seen as attractive for the reason that having identical individuals
Jane Eyre- missing chapter
Jane Eyre- missing chapter A dusk sky always appeared grey in January; snow would daub the world below and leave their cold clouds stained across the heavens like discarded scraps of paper. Any sunlight that did manage to filter through, earlier in the day, was a cruel cold illusion of the usual brightness that illuminated the day. The weather, however, was never of any great interest to me. My days and nights alike were confined to the nursery and never would I venture into the corridor let alone the gardens. It was on rare occasion that I had been invited down before, and after my outbursts to aunt Reed my seldom had become never. Even my company was limited these days. The children had been forbidden to grace me with their presence, so Bessie soon became my lone companion. All food was brought to me, and I was forced to find some way to occupy my time. I would try to sneak downstairs, where I could retrieve a book to read, or persuade Bessie to do so for me, but that was not always possible. I would help her clean the nursery of my own accord, just to try to fend off the boredom that threatened to ensnare me. I was glad for parts of my imprisonment were benefits; the distance from my cousins was a blessing I felt strongly. The relief at being away from them, John especially, was resonant; and if ever I was temped to journey into other parts of the house, the simple
The novel opens in the Central London Hatching and Conditioning Centre, where the Director of the Hatchery and one of his assistants, Henry Foster, are giving a tour to a group of boys. The boys learn about the Bokanovsky and Podsnap Processes
The novel opens in the Central London Hatching and Conditioning Centre, where the Director of the Hatchery and one of his assistants, Henry Foster, are giving a tour to a group of boys. The boys learn about the Bokanovsky and Podsnap Processes that allow the Hatchery to produce thousands of nearly identical human embryos. During the gestation period the embryos travel in bottles along a conveyor belt through a factorylike building, and are conditioned to belong to one of five castes: Alpha, Beta, Gamma, Delta, or Epsilon. The Alpha embryos are destined to become the leaders and thinkers of the World State. Each of the succeeding castes is conditioned to be slightly less physically and intellectually impressive. The Epsilons, stunted and stupefied by oxygen deprivation and chemical treatments, are destined to perform menial labor. Lenina Crowne, an employee at the factory, describes to the boys how she vaccinates embryos destined for tropical climates. The Director then leads the boys to the Nursery, where they observe a group of Delta infants being reprogrammed to dislike books and flowers. The Director explains that this conditioning helps to make Deltas docile and eager consumers. He then tells the boys about the "hypnopaedic" (sleep-teaching) methods used to teach children the morals of the World State. In a room where older children are napping, a whispering voice is