Starbucks vrs Dunkin

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Novik, 1

Alex Shishla

English

Compare-contrast essay

Battle of the Franchises

        Coffee is something that is supposed to be simple. Dunkin Donuts and Starbucks made coffee-making into a competition where nobody ever wins. They always try to do better than the other store, and want people to spend more money on their products. The stores constantly are trying to make more food so that more people are attracted to their place. Certainly Starbucks and Dunkin are different, but they also have many qualities that are the same. In the beginning, they both only had coffee, but they started to get more and more food. From different kinds of muffins and scones to sandwiches with many components, these franchises think too much about what they want to sell to the public. Sometimes there are just too many choices. Food companies want people to spend much more money on their products than the other store.

        Dunkin Donuts and Starbucks are constantly trying to make more products. Every time a store puts out a new product, the other one has to come up with something better. Starbucks was the first coffee shop to put out frozen drinks (associatedcontent.com). Dunkin Donuts realized how popular the frozen drinks were, so the industry made up frozen drinks as well, such as iced coffees, coolattas, and smoothies to stay in the game. Dunkin’ Donuts started taking costumers away from Starbucks by making their prices lower. Many people think that Starbucks is expensive, so D and D jumped on the opportunity, and stole those costumers. Also Dunkin’ has bigger sizes than Starbucks. For example, the medium cups at Starbucks are smaller than the medium cups at D & D (associatedcontent.com). Starbucks makes prices higher for their coffees to appeal to the people. The industry makes people think that if something is more expensive, then it must taste better. Certainly people are getting confused on what to think because they do not know which product to buy.

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Starbucks and Dunkin Donuts could not be more different. Starbucks uses Italian names for their cup sizes and drink names to appear more elegant and exotic. People like to “try new things,” and Starbucks changes the name of a regular medium coffee, and all of a sudden people want to buy it because it is exotic to them. People think that if they will drink “better” coffee then they will be considered more important. It is the same thing as buying a pair of jeans from Hollister that cost sixty dollars when a pair of jeans could be bought at ...

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This essay quotes one source of reference and mostly has the characteristics of a subjective rant rather than a discussion. For the most part, the writer seems to prove the opposite of his/her statement that "nobody ever wins". The examples of the "battle" given here demonstrate how the two companies compete head-to-head to improve the quality and range of the service they offer, presumably to the benefit of their company profits; and teachers get gift cards from their pupils! Wow! It seems more like a "win-win"... The essay is generally well-constructed, with good sentence and paragraph control and only a few mistakes of grammar and word choice. It has a clear introduction and conclusion. 3 stars