Sugar magazine letter. Dear Editor, Just by taking a little glimpse at the magazine front cover was more than enough to tell me how vulgar the content would be. Nevertheless, I wish to make you aware and also knowledgeable about the serious and unfortu

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The editor
Sugar Magazine Head Office
Manchester
SW1A 9XF

Dear editor

Firstly, my name is Leila. I have to point out that I have been compelled to write to you about your recent magazine ‘Sugar’. As any extremely worried parent, I am very eager, curious and inquiring as to the message that you are trying to transmit into the minds of these faultless and righteous youngsters. During my everyday procedure while organizing the daughter’s things, I came across one of her magazines. I was utterly shocked, disgusted and revolted at the same time. Just by taking a little glimpse at the magazine front cover was more than enough to tell me how vulgar the content would be. Nevertheless, I wish to make you aware and also knowledgeable about the serious and unfortunate common issues in society that your message is trying to promote.

Secondly, I want to start by discussing about the front cover.  Thus, as a media studies teacher, I am fully aware, and I have good understanding that the front cover is the most consequential aspect of the magazine.  As it initially attracts the reader and is a taste of what can be seen within the contents of the magazine. This is certainly a factor that influences the purchasing behaviours of young teenage girls who attempt to appear more mature and more sexually knowledgeable by buying a magazine aimed at girls 4 or 5 years their senior. By merely looking at the front cover of a magazine, a potential reader will be able to determine how far it will fulfil their needs.  Now, As you may not know, my daughter is 12 years old turning 13, and I am extremely oblivious as to why a child that age would be mentally attracted to what your magazine has to offer!!! Your main masthead is half covered by the image. This is trying to unhook the reader from the title and hook them onto the woman that is covering it, which is trying to say that the woman is more important the actual title. Why even stop the customer from reading the masthead and concentrate on the seducing woman? Plus your main cover line is almost as clear as the masthead, and is blatantly the second thing the buyer will be looking at.  It says, “My boyfriend got me hooked on heroin”. The reader is given extensive coverage of the issues of sex, love & fashion.  This is trying to send a message to teenage women that boys have a very negative influence on girls. But at the same time there is a contradiction, at the bottom left corner, the quote saying “keep that cutie”. So even though boyfriends have a negative influence on girls, such as getting them hooked on to drugs, Christina is basically telling girls to keep that boyfriend.

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Did you know, magazines that are presented this way are hooking young readers so early that they will go on to read adult magazines? You other cover lines still aren’t getting any better. “Lads and sex, the truth about one night stands.” What on earth are you trying to do to these little teenagers? This is extremely intolerable, and any other parent would say the same. This is a stereotype! You are trying to say the men are mostly fascinated about sex. Despite the fact you used the word ‘lads’, it indicates that boys are ‘hungry for sex’. This is ...

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