Name: Uchit Singh
Form: 11E
Media
In general, advertising is the paid promotion of goods, services and ideas by an identified sponsor. It is simply a public promotion of a product or service to attract public attention and persuade them to take part with their cash. Advertising takes place in different forms such as Magazines, Internet, Television, radio and so on, for publicity, personal selling or sales promotion. Advertising has a massive effect on different types of media, in terms of their money & power. The main effect of advertising is to influence people by exposing the alleged effectiveness of a certain product. The advertisement for this analysis is to promote LUX shower gel and was extracted from the Elle magazine.
The layout of the advertisement is quite attractive, linking the product with all the images & text which is on full A4 page. The layout is really simple as advertisers need to get straight to the point and also persuade both simple & sophisticated consumers. The advertisement has an attractive image of a celebrity in the centre of the page, which stand out for itself as a young beautiful lady tries to attract the target audience by linking herself with the product. This advert suggests the product to a glamorous & luxurious lifestyle. There is also a black car & red carpet with the lady, the significance of this is it gives the effect that the lady is leading quite a famous & rich life. The red carpet highlights the fact that she is a celebrity. It attracts the readers who live in the dream of celebrity & try to look as glamorous as celebrities. The advertisement also uses the product & text at the bottom right hand corner of the page because the reader will have to find the text and product before moving on, so the reader knows what the product looks like. Also most people turn page using the finger at the bottom right hand page so when readers turns the page they will simply catch the product & text which is also at very right bottom of the page.
