Case Study on Malvern

Authors Avatar

Malvern Hills Geography Coursework  

Malvern Hills Geography Coursework

Aim- In what ways is it possible to manage honeypots such as the Malvern Hills.

Honeypot- A particularly popular visitor attraction for example a national park or an AONB that attracts many tourists a year.

Introduction

The Malvern Hills are a famous area of outstanding natural beauty (AONB)- an area smaller than a natural park but still under the National Park act of 1949 in order to preserve and enhance its natural beauty. It has scenic views over both Herefordshire and Worcestershire with the Hills running north/south for about 13  (eight miles). They are situated in between  and the village of  overlooking the  valley to the East, with the  beyond.  Traditionally the line down the spine of the hills has formed the county boundary between Herefordshire and Worcestershire. It is situated in the middle of a triangle between Cardiff, London and Birmingham being only about 35 miles SSW from Birmingham.

 

Notice the three major surrounding cities supplying many tourists to Malvern with distance decay playing a factor with the red triangle (on the right hand map above) representing the ‘day tripping zone’. Distance decay is the term used to describe how the amount of tourists flocking to a particular area; in this case it’s Malvern, decreases the further you are away from that particular place. This is valuable information to the Malvern conservators as this can help them manage the amount of hotels and services needed because if people travel to Malvern from outside the ‘day tripping zone’ then they are going to want a place to stay.

Distance decay occurs in this instant due to many reasons for example if you go more north than Birmingham there are many other AONB’s such as the Peak District and the Yorkshire Moors and tourists are less likely to travel down to Malvern to visit its attractions when they could experience attractions much closer to home. Also as soon as you get a certain distance away then you will have to stay in Malvern over night, which can often be quite expensive, and more hassle than a day trip.

It all depends on its ‘Sphere of influence’ as Malvern has quite a big ‘Sphere of influence’ as it has a big reputation because of such attractions as its wonderful scenery as well as things like the natural springs, where Malvern water comes from, and the famous Morgan Motorcar factory.  A ‘Sphere of influence’ is basically the reputation of the place. It is the distance that people are prepared to travel in order to come to the town or city. If the town has a big reputation for various reasons then people will be more prepared to travel a longer distance to come and see it. This is also valuable information for the management of Malvern because if Malvern has a big sphere of influence then it is going to have management issues.  

Join now!

It is greatly accessible by road with major motorways such as the M5 and M50 running down past Malvern with the A449 branching off and running straight through the middle of great Malvern; causing it to be easily found by tourists.

Great Malvern is dependant on the Malvern Hills and the Tourism they generate but this also generates intense visitor pressure causing a conflict of interests between different user groups of the hills and the conservation management. Visitor pressure is the amount of visitors that come to a place if there is a big visitor pressure then a lot ...

This is a preview of the whole essay