• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  39. 39
    39
  40. 40
    40
  41. 41
    41
  42. 42
    42
  43. 43
    43
  44. 44
    44

Enquiry: Investigation into Retail.

Extracts from this document...

Introduction

Enquiry: Investigation into Retail. Rotherham and Sheffield are two of the boroughs that make up South Yorkshire, the others being Doncaster and Barnsley. Heavy industry in Rotherham and Sheffield has declined in importance. Steel is still a fairly important factor; especially in Sheffield, but the coal industry has almost disappeared. Rotherham and Sheffield are in the north of England, close to two motorways. These are the M1 (near junctions 33 - 35), the M18 (near junction 1), and major A-roads (including the A630 and A631), putting other major cities within easy reach. The location and pattern of the retail industry has changed over the recent years. We looked at two separate areas using Rotherham to investigate the characteristics of shopping centres and to see if the following hypotheses were correct. Some things that I used in the investigation will be put in the appendix, as they would take up too much room in the investigation (e.g. the questionnaire answers). These are in italics underneath each hypothesis. Central Business District (CBD) - Rotherham Town Centre: 1. Services, major chain stores and shops selling low order goods dominate the CBD. Original map produced on trip 2. Most people were found where there are major stores and this corresponds to the highest land values. None 3. Shopping quality and street appearance deteriorate away from the town centre. Map of where shopping quality/street appearance locations were 4. Rotherham attracts people mainly from within the Rotherham Metropolitan Borough. Questionnaires (stapled together) Retail Park - Parkgate Retail World: 1. The nature of retail units on a retail park is different to those within a town centre. None 2. A retail park attracts people from a wider area than a town centre. Questionnaires (stapled together) Out of Town Shopping Centre - Meadowhall: 1. There are more chain stores and specialist shops selling high order goods than in the CBD. 'Meadowhall's Christmas Map' leaflet - map of Meadowhall 2. ...read more.

Middle

Tally Total number of stores % of all stores Car / 1 3.57 Childcare / 1 3.57 Clothing //// 5 17.85 DIY / 1 3.57 Drug // 2 7.14 Electrical //// 5 17.85 General // 2 7.14 Holiday Retailers / 1 3.57 Home and Furnishing //// 4 14.28 Pet Care / 1 3.57 Sport/Clothing // 2 7.14 Stationary / 1 3.57 Supermarket // 2 7.14 28 99.96 I have also converted this table into a doughnut graph: From this, we can say that clothing and electrical stores dominate Retail World, because combined own 35.7% of all the units (17.85% of all units each). Home and furnishings also ranks highly with 14.25% of the units. However, we can't compare this data to that of the CBD of Rotherham, because we didn't collect the shop types that it had. From the map, we can see that the shop types with higher densities tend to be located near to be each other. It is possible that the customer could benefit from this, as competition would almost certainly occur between then, making prices of goods cheaper to attract customers to a particular store. It would also help customers compare prices at different stores, to help find a 'bargain' product. This would make it a disadvantage to stores that haven't got competition, such as Staples or Daewoo. This is because customers are less likely to make a decision to purchase an item after only looking at the product in one shop. This would be particularly bad for stores which don't sell that many items, such as Daewoo, who obviously wouldn't sell as many cars, as they generally aren't needed to be bought as often as most other things which are sold at Parkgate Retail World. Conclusion: It is clear to see that there are differences between a Retail Park and a CBD, as I have explained. Whether it be because of the obvious points, such as: the differences in sizes; or the amount of stores within each area, or ...read more.

Conclusion

It also shows that in all three places, that travelling by bike or by walking is the least popular way of travelling. Rotherham Parkgate Meadowhall Total Total % Rotherham 16 4 2 22 52.38 Doncaster 0 1 2 3 7.14 Sheffield 0 2 6 8 19.05 Barnsley 0 3 2 5 11.90 Other 0 0 4 4 9.52 16 10 16 42 100 Graph 1: Graph 2: Graph 3: Conclusion: The areas where people travel from to get to Meadowhall are much more varied than that of Rotherham CBD and Parkgate (i.e. having a more even distribution of the number of people travelling from each place). This means that this hypothesis correct. An overall conclusion is on the next page... OVERALL CONCLUSION: The pattern of the retail industry is changing. Meadowhall and Parkgate Retail World appear to be thriving, in that higher numbers of people from the surrounding area visit them at regular intervals. Rotherham Town Centre, however, is a different story. Council Leader Mark Edgell, in a recent interview for Rotherham Advertiser (which is in the appendix), said: "The town centre is struggling because it is competing with Parkgate and Meadowhall. We can't do what they would do better than they do" (From 17th January 2003) This sums up what is happening, and shows us that the problem has been recognised by the RMBC. However, this decline may change. This is because, under the scheme Yorkshire Forwards, Renaissance Town Programme (a panel of experts) has been drafted to help show the way back to prosperity. These experts will be working with council leaders and community representatives to work out a recovery programme. (This is also mentioned in the article in the appendix). Views of people local to Rotherham town centre show a general dissatisfaction with what the CBD has to offer. This is shown on the next page. The task of regenerating business back into the centre is not just a Rotherham problem. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Human Geography section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Human Geography essays

  1. Investigating the Spheres of influence between two major shopping centres.

    In a CBD such as Winton people use public transport much more as they will generally carry less and therefore can accommodate it all when they return home on the bus. Walking by foot in a CBD is also much easier as there is generally less parking available to customers in these types of areas.

  2. Analysis of sphere of influence in different shopping centres. Like Merry Hill and ...

    aspect that needs boosting up is the air quality and I think that the reason this is, is because of the weather and the effect global warming is having on various areas of the world. This is a similar problem as that of congestion so I would suggest that Kidderminster (New)

  1. Sphere of influence map.

    But there is something missing. We need new shopping facilities. Every other city is putting up big shopping complexes and Cambridge always seems to be behind. This is where the Grand Arcade comes in. When completed, the Grand Arcade will be one of the biggest and best shopping complexes in the country.

  2. Where is the CBD in Guildford?

    unnecessary for some one to pay a huge amount of money for location like this. (A quiet, pleasant environment is usually the ideal residential area for most people.) We may also consider a location where there is a sudden fall in pedestrian flow to be the edge of CBD.

  1. How has Canterbury Managed the Traffic Going Into and out of the CBD Compared ...

    Aims of my Investigation: * Accessibility: Canterbury has access routes via the main A2, from Ashford, from Dover, Sturry and the Thanet Way. * Pedestrianised high street: Canterbury has opened its high street to pedestrians only. This is to add safety to the pedestrians and takes away the main traffic flow from the CBD of Canterbury.

  2. To create three different hypotheses related to tourism and tourists in Dubai that can ...

    The data for 2002 seems to be similar to the data that I have gathered in figure 26. Breakdown of Dubai visitors by purpose of visit (2002) Bar chart showing the months that the tourists would have preferred to come to Dubai I found this pattern between the above graph

  1. 'Do large shopping centres have different types of Shops and larger Spheres of influence ...

    People who are most likely to go there are residents in bedfont and Feltham because they don't have such a long distance to cover to get there.

  2. A comparison of two retail spheres of influence

    This is because the more people I interviewed, the more accurate my results will be. Before collecting the data, it is very important to get permission from the shop owner. In the 50 randomly selected people, each of them has to answer 8 questions.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work