Mass tourism & Tourism in Jamaica case study

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Mass tourism & Tourism in Jamaica case study

Mass tourism

Mass tourism definition

Mass tourism involves a large number of tourists coming to a particular destination. For a destination to be so popular, there must be a particular purpose or type of attraction, examples of the types of attractions mass tourism resorts offer can be physical, such as mountains, beach and climate, or cultural, such as museums, castles and restaurants. Many countries want to develop mass tourism, as it is seen to have many advantages, which outweigh the disadvantages. 

Figure 1: Cultural and physical pulls of Italy, in the form of restaurants, castles, mountains and beaches. These pulls encourage mass tourism.

Mass tourism advantages & disadvantages

Figure 2: Locals visit Blackpool pleasure beach


Tourism brings jobs, with more, reliable and often larger wage. These jobs come in the form of construction workers, building infrastructure put in place for tourists or jobs in tourist services, working in restaurants, theme parks or museums etc.

New infrastructure (eg: airports, hotels, theme parks) or leisure facilities (eg: swimming pools, golf courses, theme parks) put in place for tourists benefit locals.


Activities are often seasonal, so jobs are only available to locals for part of the year, people would become unemployed and earn nothing for the rest of the year. Skiing and Sun-bathing are seasonal.

Figure 3: Skiing and sunbathing in Italy are seasonal

Industry is dominated by large travel companies, who sell package holidays by brochure or internet.

Mass tourist destinations do not appeal to wealthier groups of people, rather to lower-income and middle-income tourists.

Higher-salary jobs are taken by people who developed the resort; few local employees are well paid, taking worse jobs.

Mass tourist countries are often in lesser stages of development, so most profits go to richer investing countries; these profits that go to the investing countries do not benefit the host country, making development difficult.

Local farmland is used instead for tourism. The increased demand for food accompanied by tourism cannot be provided by local produce, because the farmland has been bought, so the produce and profit is not local, this means the local economy does not benefit as much as it could. On top of this, the kinds of people attracted by mass tourist attractions often prefer familiar food, rather than local food, so food is imported, instead of bringing local profit.

Locals may not benefit from facilities and infrastructure designed for tourists, as it may be costly or unavailable to locals.

Tourism in Jamaica

Importance of tourism to Jamaican people and economy

Tourism is the country’s second biggest earner, raking in US$1.3 billion in 2001, this contributes 20% of the country’s GDP, with 1,322,690 tourist arrivals in 2001, this makes a tourist expenditure of US$931 per person. 220,000 Jamaicans (8% of the population) work directly in the tourist sector, many more benefit from it and rely on it, for example, if they produce food for visitors and hotel providers. The plantation houses show that Jamaica provides some of the food produce tourists need; this means it makes more profit.

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Figure 4: Tourist attractions of Jamaica

Tourist attractions of Jamaica

Cruises sometimes stop in Jamaica, in 2002, there were 865 cruise ship arrivals. There is no shortage of facilities available to tourists; in 2002, there were 14,388 rooms available to tourists. Jamaica is famous for the large amount of water sports it offers. The wildlife sanctuaries are also popular. Golf is becoming increasingly popular and common in Jamaica. As you can see on Figure 4, there are many beaches and bathing areas, on the coast of the main tourist areas, and all around the coast, as you would expect in ...

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