The two advertisements that I have chosen to compare are for Robinson's orange drink and Norwich Union loan company.

The two advertisements that I have chosen to compare are for Robinson's orange drink and Norwich Union loan company. I chose these because I saw that the two company's marketing techniques are similar, and they use similar persuasive methods in their campaigns. The Robinson's advert starts with a small child jumping around next to a woman who we presume is a relative sitting on a bench. All through this advert a simple, nursery rhyme-like piano tune is playing. These people are on an empty path next to the Thames. Trees line the avenue and you can see the Houses of Parliament and Big Ben in the background. It is a bright summer's day and the child is wearing a red and white dress with her hair tied in a red bow. The camera is quite far away and zooms into the child as she takes a glass filled with an orange drink. The relative asks: "Do you know what the capital of England is?" The little girl grabs the glass with both hands and takes a sip. She glances at the woman for a moment and then looks upward in thought. The scene then changes to what we presume is the child thinking. This is in black and white, a contrast to the bright colour film we have just seen. The child is in a classroom wearing a scholarly cap and gown. There is a large clock towards the back, a large blackboard and the girl is standing on a large wooden table. She is balancing on one leg and

  • Word count: 761
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

Social Concequences in China.

China has around a quarter of the worlds population, but only 7% of the worlds arable land, this caused very big problems for China. Because of this problem, China introduced the one child rule, this was a very bad move in more than one way. Traditionally, the Chinese have wanted male children, so now that this policy has been introduced, they think that if the can only have one child, they would rather have a boy. They go to extreme lengths to make sure that this happens. The more wealthy families pay for an illegal scan, usually very early on in the pregnancy, to see weather the baby is a boy. If it isn't, more times than not, they have an abortion. The few girls that are left to live aren't treated very well. They can be killed at birth, drowened, abandoned, either just outside or at an orphanage. These orphanages aren't necessarily some were you would want to go. They aren't cared for or loved, they are left to die of starvation. If the parents do let the girl live, and stay with them, she is given a name which emphasises their lower status. Even until birth, an abortion can be enforced upon a woman carrying a girl or second child. One the other hand, a boy is a cause for celebration. They are usually spoilt and even by the time they get to collage, cant do anything for themselves. They have been nicknamed 'little emperors'. This complete despise of female children

  • Word count: 472
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

Describe the treatments available to help infertile couples to have children

Describe the treatments available to help infertile couples to have children There are a variety of treatments available to help infertile couples to have children as infertility is increasingly becoming a recognised problem. Infertility is the term used to describe the inability to conceive or the inability to carry a pregnancy to a live child after regular sexual intercourse without the use of contraception. If you continue to have sexual intercourse without contraception for a year or more and still cannot have a child you are generally deemed infertile. Therefore if you are fertile you have the ability to have children of your own through sexual intercourse without contraceptives. The problems of infertility are now becoming greater as it affects over 10% of couples hoping to have children. One in ten of these cases of infertility are inexplicable which means that we can not explain why they are infertile because there is no apparent reason. When couples are told that one of them, or both, are infertile I imagine that this takes time to sink in and for them to acknowledge what this actually means. For most couples that were actually planning to have a child it would be very hard to take and they would be feeling distraught. One of the partners may feel slightly resentful to the partner who is infertile if it had been that important for them to have a child. The reason why

  • Word count: 1277
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

Does everyone have the right to have children?

Does everyone have the right to have children? In the present culture there has been a major dispute to the question, "Does everyone have the right to have children". Firstly I will cover all of the arguments that are concerned with the view that "everyone has the right to have children". The first major argument that can be formed is the one concerned with the Human Rights act, this act incorporates the view that any person is able to have a child no matter what sex, race, colour, religion, political or other opinion, national or social origin, association with a national minority, property, birth or other status they belong to. Infertility is a medical condition and to many it is a devastating fact portrayed through mental and social aspects of life, people sometimes forget that they should try to treat infertility instead of looking for other options which lead to obtaining a child. Fewer British people receive fertility treatments in comparison to any other European country; this is according to the latest statistics. Only a tiny proportion of such procedures are paid for by the NHS, with the result that they are prohibitively expensive for many. Most people in the UK pay tax so they have the right to have fertility treatment as the money they give through tax is spent on other people thus they deserve to utilise the NHS. It is a biological need for people to reproduce

  • Word count: 650
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

His name is Joel.

I see a boy, with short hazel coloured hair, smooth and fair. There are stars in his eyes and they have a gleam of joy in them, full of youth. His skin is pale white and soft, radiated by the moon. When he laughs, the air fills with delight and he makes the eldest of people feel young again. His lips are luscious and twinkle in the moons rays. His name is Joel. His presence makes one feel happy and blissful. When he speaks, it's like listening to a song and never wanting it to stop. The birds in the wildest of areas hear his voice and approach him to get a closer look, to see who the owner of the voice is. That is the effect he has on those around him. Everyone feels peaceful. The animals of any kind that he sees or meets, he is in peace with. I perceive his aura and see that it is a beaming colour of gold. His soul is pure and innocent. A word of harshness has never slipped off his lips, and a thought of cruelty never passed his mind. Kind and beautiful, inside and out. He is a miracle boy. A Wonder Boy. His touch and his nature is so pure, that if the devil saw him he would be dazzled by his presence, and turn from evil to good. Even the devil would feel the sensation of being good, the way no other would ever make him feel. The power Joel possess' is so pure that it would take every ounce of evil to change even the slightest bit of him to wickedness. Joel is

  • Word count: 580
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

My Childhood Memories

John Nguyen GCSE English Non-Fiction writing My Childhood Memories PAIN! Lots of pain! I thought I was dying! I slammed into the ground my leg now at a very odd angle! I screamed! I heard footsteps running towards me screaming for me to answer, but I couldn't find the energy too! I closed my eyes and then I fainted! Marx denied j4babyg's realism hypothesis. When I was small about six or seven years of age. I remember playing in our local park, on the biggest climbing frame I had ever seen. I would climb so high I'd swear I could reach the sky. I'd play for hours and hours everyday of the summer holidays. But one afternoon was enough to change my view of my climbing adventures of fun and fantasy forever. The excitement disappeared all because of one accident. The day began as usual with my mum taking me to the park to play on the climbing frame and to feed the ducks. My mum and I walked to the duck pond to feed the ducks. I was having a great time. There were big ducks, small ducks, fat ducks and thin ducks every kind of ducks you can imagine some did look pretty funny I remember telling my mom in Vietnamese as that time she didn't know the English language very well. After feeding the ducks we headed for the climbing frame. I ran down to the climbing frame my mum in hot pursuit. I pushed through the gate as fast as I could, running towards the climbing frame. I quickly

  • Word count: 800
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

Transactional Analysis and Games Theory

Transactional Analysis and Games Theory Maksimova Maria Behaviour in organisation 99132681 ORG-06 Contents Introduction 3 Structural Analysis 4 Transactional Analysis 4 Types of Games 5 Situation 5 References 8 Bibliography 8 Introduction Transactional analysis is described by the ITAA (International Transactional Analysis Association) as "a theory of personality and a systematic psychotherapy for personal growth and personal change". TA is a set of theories and techniques. The broad timetable for development of TA concepts was: 955-1962 ego states 962-1966 transactions and games 966-1970 script analysis (Hay, p.2) In general Berne's

  • Word count: 2544
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

I chose to write about a monologue about a child who is being abused after I finished reading 'A Child Called 'It'' by 'Dave Pelzer'.

I chose to write about a monologue about a child who is being abused after I finished reading 'A Child Called 'It'' by 'Dave Pelzer'. I found this autobiography about him very touching . They made me think about what it would be like to be in the shoes of the person who was being abused. So I decided to write a similar extract in the same style. The book is about the life of Dave Pelzer, who was brutally beaten and starved by his emotionally unstable, alcoholic mother. She was a mother who played terrible, unpredictable games. These games left him nearly dead. He had to learn how to play his mother's games in order to survive because she no longer considered him a son, but a slave; and no longer a boy, but an "it." My intended audience is for young teenagers/adults from the age of about thirteen. This is because this is the age where most children start to read books like 'A Child Called 'It'', about real-life events. The purpose of my text is to show the reader what it would be like to be abused by your own mother. I am trying to show the reader the result of the abuse and how he is abusing himself through drugs and slitting his wrists. It also shows how much hatred he has for his mother. I hope to convey to the reader how people suffer as a result of abuse. The genre of the text is a monologue as it is about the boy writing about his conscious mind. The opening

  • Word count: 1016
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

The Waterboy - Review of the character Adam Sandler.

It was clear to see that the moral issues facing this character, Adam Sandler (The Waterboy), were that he either had a social life where he goes out with his friends, goes to the movies, has fun and plays and trains for football on the weekend or stays at home with his mum and does nothing, but sits in front of the TV, and go to school on the weekdays. In short terms, he can be a normal teenager or be controlled by his mum. In the movie, the Waterboy, a number of people were affected with the decisions faced by his mother. Firstly the football team when they lose an important, aggressive player who can tackle like no one ever has. It is a player of his standard that can win games. Secondly, the Waterboy himself, who has to face his peer's day in, day out in classes and on the school yard. Thirdly, the Waterboys mum where she believes that she can either lose her baby boy who will be at risk of injuries or can see him every day where he watches Television. Finally his school is affected if he does not play football. Without him they will no doubt lose every game and consequently, give their school a bad name. It was evident that the Waterboy's mother had to make a big choice between the decision of whether to continue to pretend to be ill and therefore stop her son's big career and passion of the game, or face up to the truth about her pretend illness. She therefore, made

  • Word count: 599
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay

Developments through the human lifespan

Contents Page. Page 1: Introduction Page 2: Infancy (0-3 Months) Page 3: Childhood (3-11 years) Page 4: Childhood (3-11years) Page 5: Childhood (3-11years) Page 6: Adolescence (11-18years) Page 7: Adolescence (11-18years) Page 8: Adolescence (11-18years) Page 9: Old age (65years+) Page 10: Old age (65years+) INFANCY (0-3 YEARS)... Infancy is from the ages 0-3years old. It's a time of rapid growth. During this period of time most changes occur. At this age children develop physical, intellectual, emotional and social skills. When a baby is born they are helpless and depend on their carer in order for them to survive. Physical- At this age children are very helpless and depend hugely on their carer to survive. In order for this to happen when they are born they are born with reflexes. These include rooting, sucking, swallowing, grasping and stepping. Intellectual - Intellectual development is the development of the mind, where you begin to remember things, recognise things and know and understand the things are around you. Also they begin to gain communication skills. Development is an on-going process. Emotional- Babies at this age are not unable to communicate so show their emotion by crying or laughter and may use some facial expressions to show how they feel about what's going on around them. As they get older say around two years old they show their emotion

  • Word count: 1089
  • Level: GCSE
  • Subject: Health and Social Care
Access this essay