• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluation of "Child's Pay" According to Toulmin

Extracts from this document...


Jocelyn Hulse Professor Giberson Composition 3 01 November, 2004 Evaluation of "Child's Pay" According to Toulmin To the common eye, a political commercial can be evaluated at a quick glance. Right away, the reader decides whether they liked the commercial and whether they agreed with it or not, without even having an understanding to why they felt the way they did. Toulmin's The Uses of Argument helps clarify what makes an effective argument and can then be put in context of political arguments within commercials. Childs Pay, a decidedly democratic commercial, won the "Bush in 30 seconds" contest sponsored by MoveOn.com. Obviously, many people thought it was an effective commercial-but, what elements made this commercial so effective to the public eye that it won first place? Toulmin's model can help one to understand how the argument in "Child's Pay" functions and therefore make a more educated decision on whether the commercial is effective or not. "Child's Pay" relies almost completely on its use of visuals, because it contains virtually no text. An acoustic guitar starts playing a mournful song in the background, and then different scenes fade in and out of a black screen. Portrayed is a little boy washing dishes, a small blond girl vacuuming a hotel hallway, a girl watching an assembly line, a boy out ...read more.


The largest issue of concern is the amount of deficit claimed in "Child's Pay." The amount that was claimed, 1 trillion dollars, turned out to be an exaggeration. The federal deficit for the year 2004 is much closer to 500 billion dollars. There are slight discrepancies, between the Office of Management and Budget, which claimed the accurate deficit 521 billion dollars, and the Congressional Budget Office, which claimed the deficit to be 477 billion dollars. (How Stuff Works) However, these numbers are only half of what "Child's Pay" was claiming the deficit to be. This inaccuracy makes the argument much less credible. One point though, is that even though the deficit number was exaggerated, the 500 billion dollars that is our deficit is one of the largest numbers in history. During Bill Clinton's time in office, there was a surplus for the United States, in place of the deficit. In 1999, the surplus was 129 billion dollars, and in the year 2000 the surplus spiked at 236 billion dollars. (How Stuff Works) After that, when George Bush took office, the surplus ended and the country's financial situation declined into a deficit. The only other deficit as large as what it is now was in 1945, with a deficit of 456 billion dollars. ...read more.


The implied claim of the argument in "Child's Pay" was that children were going to pay off the trillion dollar deficit that George Bush created really has no data to back it up, except for the fact that George Bush did in fact dig the United States into debt from the last president's surplus. Using Toulmin as a model that determines one must have "Grounds" for the argument; "Child's Pay" really is not a "good" advertisement. So, then why did Child's Pay" win the contest, not only by the panel of judges, but also the people's popularity vote? It won because of its clear, higher tech production. '"Child's Pay" has excellent production values-it's by far the slickest of the 14 finalists.' It has the ability to evoke an emotional response using the moody music and forlorn looking children, and its ability to convey a harsh portrayal of the president without lecturing. "Perhaps the MoveOn folks, in a surprisingly savvy move, chose gentle persuasion over rallying the base. Perhaps they feared that a low-budget, preach-to-the-choir ad would make them look like fringe amateurs, instead of the power players they long to be." (Not So Amature) While the advertisement was popular and well made, according to Toulmin, it really lacks the substantial data that would support the claim. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Child Development section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Child Development essays

  1. Study of a child.

    enjoys playing with them/ Lauren has good set of manners and she uses them in the correct places at the correct time. When someone gives her something she will say 'thank you'. She understands what manners are! Her attitude towards other people doesn't change.

  2. The situational leadership model

    The follower is told not only what to do but when and how. An example providing further explanation is to tell the follower 'to take a round point shovel and dig a hole sixteen inches deep before the rain looming over the horizon comes down'.

  1. Family Support Resource

    of those who survive at the edge of society impacts on people's capacities to develop and interact with their world. This has dominated their struggle for basic survival and that they have to work harder to get those who are better off to listen to them and prioritise their concerns.

  2. What are the essential qualities of a good Montessori teacher, and why are these ...

    Practice and familiarisation of the Montessori materials > Spiritual preparation which includes * awareness of oneself * being able to examine oneself * a right attitude and manner * good grooming and general appearance Formal Training Introduction In the context of this essay, formal training includes: * The study and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work