The two advertisements that I have chosen to compare are for Robinson's orange drink and Norwich Union loan company.

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The two advertisements that I have chosen to compare are for Robinson’s orange drink and Norwich Union loan company.  I chose these because I saw that the two company’s marketing techniques are similar, and they use similar persuasive methods in their campaigns.

 

The Robinson’s advert starts with a small child jumping around next to a woman who we presume is a relative sitting on a bench.  All through this advert a simple, nursery rhyme-like piano tune is playing.  These people are on an empty path next to the Thames.  Trees line the avenue and you can see the Houses of Parliament and Big Ben in the background.  It is a bright summer’s day and the child is wearing a red and white dress with her hair tied in a red bow.  The camera is quite far away and zooms into the child as she takes a glass filled with an orange drink.  The relative asks: “Do you know what the capital of England is?”  The little girl grabs the glass with both hands and takes a sip.  She glances at the woman for a moment and then looks upward in thought.

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The scene then changes to what we presume is the child thinking.  This is in black and white, a contrast to the bright colour film we have just seen.  The child is in a classroom wearing a scholarly cap and gown.  There is a large clock towards the back, a large blackboard and the girl is standing on a large wooden table.  She is balancing on one leg and pointing to the writing on the blackboard.  It reads the word ‘England’, written in chalk with the capital ‘E’ emphasised.  The child is pointing to this letter.

 

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