Ameican Youth Revolt

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The American Youth Revolt Project

America in the 1950s

During the years 1945-1970, Americans enjoyed unprecedented prosperity, as rapid economic growth provided most middle class white Americans with comfortable lifestyle that was envied around the world. There was a post-war ‘baby boom’. Between 1945-1960 which increased the population by about 40 million. At the same time the gross national product (GNP), the total value of all goods and services produced in one year doubled. America was now producing half the world’s goods. The people of America became more affluent they moved to new homes in suburban communities. Not many people lived in the inner cities as fewer people were keen to live, shop or even work there. Many gadgets became simple every-day necessities such as TVs. By 1960, 90% of homes had TVs which in turn increased juvenile crime.

The term ‘consumerism’ describes the theory that this steadily increasing purchase of goods, not only makes people happy, but ensures growth in the economy. The hire purchase increased by 800% between 1945-1957. However in Britain people were saving between 5-10% of their income and by 1960 Americans were only saving 5%. There average standing of living in America was three times of that of British people. Shopping became a normal activity and was encouraged to spend money. Even President Eisenhower told people to ‘buy anything’ when sales were low. Moreover teenagers began to spend money on themselves and teenage fads become profitable, for example transistor radios and magazines. Those who lived in the 1930s recognised that the country was well and truly out of the Depression and now this was the age of ‘peace and prosperity’.

Prosperity

Employment had reached 25% in 1933 and was still over 10% in 1941. Even so, it began to rise during the late 1950s and although the percentage figures appear relatively low, the 1958 figure still represents 2,859,000 people.

Consumer goods in American families from 1948-1956 grow tremendously. For example in 1948 families owning cars was 54% and by 1956 it grew to 73%. The statistics also show that in 1950 6,000,000 gallons of gin were sold which then dramatically rose to 19,000,000 which shows that a lot more people were drinking alcohol.

Widespread Poverty

Not everyone was impressed with this free-for-all which allowed large corporations to make immense profits and many individuals to do well, whilst neglecting important aspects of community life. Many Americans, particularly, but not exclusively blacks, remained underclass’s who were unable to share in the prosperity. In spite of the highest standard of living in the world, the distribution of wealth was so uneven that in 1959 the government said that 22% of the population lived below the poverty level. White people still earned a lot more, for example in 1962 black income median was $5,429 compared to white income which was $10,168.

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Religion in the Fifties

One aspect of middle-class suburban life was the rapid growth of church and synagogue congregations. Various reasons for this can be considered. Firstly the Cold war threat to the USA from atheist Communists led some people to encourage parents to take their children to church as a defence against the spread of Communism, for example J. Edgar Hoover who was the Federal Bureau of Investigation. The second reason for this was the joining of organisations helped replace the friendships and sense of community that was left behind when people moved to the suburbs. Churches provided immediate ...

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