Attraction of the Irish market.

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Gontier Emilie                                                                                                    November 2002                                                    

LEA4 angl-esp

GENERAL TOPIC

Etude des Marchés Anglo-Saxons

Mr BENOIT

In a span of a decade, Ireland has transformed itself from a rural country to a modern highly industrialized economy. It is still among the fastest growing countries of Western economies with growth rates approaching 8 per cent in G.D.P in 1999. Figures are not that impressive in 2002, because of the global recession, but still remain above the euro area average this year (3.6 percent). The Celtic Tiger was essentially created, not by Irish, but by foreign, in particular American high-tech multinationals. How come Ireland, such a small market, became so attractive?

  1. IRELAND‘S ASSETS:

  1. EUROPEAN FUNDS:

Before getting a dizzying and successful economy, Ireland was a rural economy, heavily dependent on exports to Great Britain and poorly developed in terms of infrastructures and telecommunications. The Irish government used properly the funds granted from the European Union so as to modernise the country (roads, ports, airports, health, universities, telecommunications, etc.).

  1. SOCIAL CLIMATE:

In 1987 was released a three years agreements between social partners in order to ensure a peaceful social climate. It worked quite well and efforts are still being made to guarantee this “quiet” consensus. For instance, a compromise was set up to restrain the wages in return of a reduction  in the income tax.

  1. ”QUALITY PEOPLE”:

Ireland is quite proud of its population as it is one of the youngest among the EU. With 70 per cent of them aged under 25 and 40 percent under 44 years-old of age ( future estimations : 35.5 per cent in 2010), the working population is one of the youngest in the Community. It also means that people are more flexible and movable. Furthermore, the education system is well valued by companies with a great proportion of students with scientific and engineering degrees. Another competitive aspect is the fact that the employment costs are lower than most of European countries. And are a good reason too to set up a business in the country.

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  1. CORPORATE ENVIRONMENT:

Ireland receives one third of U.S. investment in the European Union. Why are American firms so attracted to Ireland? One of the key reasons is the rock-bottom 10 per cent rate of corporate tax (compared with 40 per cent in Germany, 32 per cent in the U.S,, 30 per cent in Great Britain). Unfortunately, this favourable fiscal system is changing a bit as a 12.5 per cent corporate tax rate is planned to be launched in January 2003 to trading profits in all sectors (companies created before July 31st 1998 are not included in this new ...

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