Why did the Womens' Movement Develop in the 1960's? What methods were used to achieve these goals?

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Why did the Womens' Movement Develop in the 1960's? What methods were used to achieve these goals?

During the Second World War women were needed to contribute to the war effort if America were to succeed. Hence, propaganda campaigns were launched to encourage women to play a more active role in helping America succeed in the war. The most famous character used by the government in their propaganda campaign was Rosie the Riveter. She took on jobs that had previously been associated with men, such as riveting, working in ammunition factories and so on. The campaign proved a big success, with women being employed in factories making guns, ammunition, jeeps, aircraft's etc. They provided soldiers on the front line with ammunition and kept the army supplied with weapons. Other propaganda campaigns were also used such as adverts were used.

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        Women also benefited from their working position. They experienced financial freedom and had the ability to buy what they wanted without having to ask for money. They also experienced their first taste of economic equality, as several states employed a equal pay system during the war.

        However, after the war things went back to normal, as many women thought it is their duty to allow men to have their jobs back and return to household jobs. Despite this, the seeds of the Womens' were planted.

        Directly after the war America experienced a 'Baby Boom'. It was solely down to this ...

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