Some alternatives that we could have used are to promote the business through word of mouth all alone. We could hand out posters and flyers to parents. We can also send letters to certain individuals or we can put an advertisement on the internet. The internet would not be a good idea because not everybody would check the internet regularly.
My chosen solution is to create a newsletter and creating a mail merge with all the clients in the database previously created . The newsletter is a good solution as it will allow me to meet my users requirements buy informing them about our services and causes.
IT is a good solution to the problem we have encountered because I can produce surveys and questionnaires. We can use a mail merge to send out multiple letters to customers stored in our data base.
Analysis:
Hardware and Software
The main software package that I am going to use is Microsoft Publisher. Here is a list of things that you can do in Microsoft Publisher:
- Add pictures to make your work more attractive
- Change the different layouts that you can choose from to make your work different.
- Change the color schemes
- Use the spell checker to make sure your words are spelled correctly or make sure you sentences are correct
- Produce different sorts of publications such as newsletters or business cards
- Create a mail merge with the clients in my database
In order to complete the whole task I will need to use Microsoft Access to produce the mail merge since this contains all my clients/customers names and addresses. I will also need to use Microsoft word to create my letterhead and type up the letter I will be sending to my customers.
To find pictures for my news letter I will look on the internet for websites from other pre-schools. I might also take pictures of other children myself to put in my news letter.
A new skill that I am going to have to learn is how to take the names from a Microsoft Access database and put them in a mail merge so I can have one for each of my potential customers.
For my hardware, I am going to have to use a digital camera in order to take pictures of children to put in my newsletter. I am also going to need a computer monitor to view my work before I print it. When I print my work I will most likely need a color printer since most of my work is in color. The names of the computer I will be using will be FS1920 which is a black and white printer and HP3550 which is a color printer. The computer that the preschool provided me to use is a Dell Optiplex SX780 Intel Pentium 40gb hard drive.
Backup
In order to make sure my work has been stored properly I will save it on my H: drive and I will also save it on a USB device just incase something happens and I loose my work. I will need to save my work every time I am finished for a session and every time I have just completed a major change in my work. The reason for this being, if I do save and the computer crashes or something like that, I will still have the change I made.
Processing
Data flow Diagram
Testing
Evaluation:
The user objectives I have met are:
- To raise profile through newsletters, logos, word of mouth, stationary and events,
- To reach a large number of customers.
- To inform the public about our services.
- To find the most efficient way to reach potential customers.
I think that I have met all of the objectives that I have listed above. I have produced a newsletter to inform parents about recent changes the staff have made for the school. I have also made an attractive appearance for their letter heads and business cards which will probably bring more attention from people who need a preschool for their child to attend.
User comments
You could have improved the project by changing the font from “Kirsten” which is pretty large to something smaller so we could fit in more words and information.
Response
I used the font “Kirsten” because I think that the font resembled a child handwriting.
