There are many reasons for why this might happen; the language was too difficult for the recipient to understand and so was not passed;
The sender sent the message (medium) unsuitably e.g. sending a very urgent message by post;
The sender or receiver found it hard to use their device of communication and so didn’t send message properly or couldn’t receive it;
Feedback was not received, and so the sender didn’t take any action;
The receiver did not receive the message because they don’t like the person or don’t want to do the job;
The message got muddled from being passed around too much;
Physical barriers occurred such as not enough paper in the fax machine, or there was an equipment breakdown e.g. poor telephone line.
Tesco being a large company with 729 stores in the U.K, 979 stores nationally, and employing 280 million nationally, means they have to use reliable sources of communication in order to run an efficient business.
I will find out the most poular and efficient method.
Process of communication
- The Sender
- The message
- The receiver
- Feedback
PROCEDURE
In order to carry out this investigation, I intend to read Business and communication by Edexcel. I intend to go on websites; and review the Tesco CD. I will also look at the Tesco internet access pack. I will make a questionnaire to ask opinions of Tesco staff on the communication methods used in their organisation from the information I will make graphs My questionnaire and graphs will be appendices to the report
INTERNAL COMMUNICATION USED BY TESCO
Phone/ mobile
Fax
Memo
E-mail
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Fax
Fax is ideal for Tesco to send urgent documents and contracts. The problems of sending a fax is that you would not be sure who would be reading your fax, you can’t send thick booklet’s and physical barriers such as lack of paper may occur.
Memoranda
Memoranda are perfect for employees working in the same branch who want to write quick informal messages.
E-mail
Tesco use email because its good for them to communicate with local(LAN) and national (WAN)branches because they can send quick messages. The problems are that you can’t be sure that your message will be read.
Club-cards
Club-cards are a form of internal communication because Tesco stores every item that you have bought when your card is swiped, this means that they know what’s been selling the most and the least in that certain Tesco. This information is stored in a database and used for many things such as knowing what items to stock extra of, & finding ways of promoting the least selling items
letters
letters are ideal for documents that aren’t in a hurry to be promoted nationally or locally. The trouble with post is that nationally it’s not very reliable and a translator would be needed.
Word of mouth
Tesco employees would use word of mouth to communicate in their own branch. Its good for passing brief messages and gets straight to the point without any confusion and misunderstanding.
Notices
These would be messages normally on single pieces of paper and would be displayed on a notice board to inform of arrangements or to remind Tesco staff of a meeting.
Meetings
Tescos hold a staff meeting every month. It’s to discuss problems, new arrangements, new ideas, promotion ideas etc it’s a very good form of communication because all staff members are together to all give their input
Computers
Theyre essentail to the club card system as with out the system of computers it would not even be feasible to run it manually and also emails depend on computers.
Reports
They’re written assignments that have requested for a subject to be looked at e.g. to present information on a market study to the managing director of Tescos.
Annual reports are also written e.g. to tell share holders how well tescos has been performing
EXTERNAL METHODS OF COMMUNICATION USED BY TESCO
- Billboards
- Websites
- Tesco cards
- Vouchers
- CD ROMs
- Telivision advertisements
- Tesco online (internet)
- video conferencing
- forms
Billboards
Billboards are good for communicating because they are situated in busy places. Tesco normally show their best selling items on their billboards for passing drivers. Also you’ll find that their billboards are near a Tesco’s. Billboards are changed frequently though.
Websites
Websites are used to store lots of information for customers, e.g. latest CDs sold in Tesco’s, wine, store locaters, careers at Tesco, information on a baby and toddler club etc.
Club-cards of Tesco
Club-cards are also used for customers . Tesco need to keep an active database (see internal club-cards) they need to encourage the customers to use their clubcards more so if the customer keeps using their card they receive vouchers.
Free CDs
CDs are also given as a way of communication. The CD is about shopping online.
Telivision advertisments
Telly advertisments are good because of the large amount of viewers. It’s a chance for viewers to see new items and promotions. It’s a bad way of communicating because of the people who might not pay attention to adverts.
Internet
The internet is used to allow people to shop from home at any time on their computers Using “Tesco online.” They simply connect to the internet and then send over the order, also the time at which it is to be delivlered. This type of shopping is also becoming avaible through telivison such as sky digital, Tesco has also created a free internet package, were the connection to the internet is free and you just pay for the local phone call.
Video conferencing
The disadvantage of a meeting is that not everyone can make it and so questions and advise would be left unsaid that’s why video conferencing is useful you can converse with someone perhaps in a different country who couldn’t be there, by talking into a web cam
Forms
These are extremely important for Tesco as they are needed to order stock .
My opinions on the findings
So far into my research I would say that the best form of communicating
internally are meetings because they allow you to discuss and opinionate as agroup the best way to communicate externally would be advertisements on telivision due to the large amount of viewers.
Both the graphs show that email is the most popular device for communicating. Fax seems to be the most unpopular device for communicating.
I think my sources of research (quesrtionairres and interviews) were ok but I would have preffered it if I could have sent my questionnaires to more staff thus receiving more statistics and a more accurate answer to the most used communication . othe ways of of getting my information could have been chatting on the internet to my desired tesco employee this would have enabled me to receive my answers without the hassle of meeting which would have been more convienient to the employee.
CONCLUSION
I therefore conlude that from my research I have gathered that emailing is the best form of communicating internally and externally of Tescos simply because all tescos have the internet so all branches can communicate and also compared to other forms of communication email is the most reliable because physical barriers wouldn’t occur as frequently as faxing or texting. Also from an eviromental point of view emailing is very friendly because no paper is being used which would prevent deforestation unlike faxing , letters and leaflets. From a sociall view emailing is very suitable eg tesco employee weekend trip to Cumbria email back for more details! Emailing is great because you can highlight records and send your email message straight away to all of them insead of one by one.
Compuers are rapidly evolving and you can easily say that majority of the public have a computer which is a great from a business poinjt of view fot tesco because the public would be receiving plenty of information through their computer such as vouchers which would entice them to shop there.
