Ict - Unit 2B

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Report - 2b

Marketing Department:

Below is a diagram which shows the overview of how the marketing system works, such as what software’s and hardware’s are used and what data storage devices are used in the system for backup:

The hardware’s that the marketing department at Leisure II uses is divided into six different categories and those are stated below:

  • Software.
  • Input Devices.
  • Output Devices.
  • Processors.
  • Ports and Cables.
  • Storage Devices.

Now I will go into these hardware’s in more detail and describe each device/technology and explain how each device supports the work of the department and how it helps the department meet its objectives. I will then finish of with evaluating on how each device supports the department for example are there any changes that are needed to improve the way each port/cable contributes to the work of the department and state an alternative device/technology.

Software’s:

Corel draw & Corel draw photo shop:

Corel draw & Corel draw photo shop is used for desk top publishing this is a software that allows the staff at the marketing department to layer text and images to a creative free range. An advantage of this is that it is cheaper for the company because they can create professional designs instead of paying for them to be done from a publisher. But a disadvantage of this is that the Leisure centre does not have the most up to date version of the software so sometimes the computer crashes and work is lost when not saved.

How it meets the departments objectives:

Corel draw & Corel draw photo shop helps the department meet its objectives by allowing them to fulfil the tasks of the department to a very high standard such as personalising and creating posters to advertise the company. Most of these tasks would not have been produced to the very high standards if it wasn’t for this software because then they world of have to draw them out on Microsoft paint which is not that much of a help. If attractive advertisements are produced then more people will be attracted then there will be more customers and that would lead to have a bigger reputation and that is the biggest objective of Leisure II.

Urchin:

When the staff at the marketing department need to analyse the company web-site they do this by using a software called Urchin, Urchin tracks down how the web-site is being used such as what pages are most popular and what pages are least popular and it also analyses the use of the web-site for example it would tell the staff how much hits the web-site has got over a period of time meaning how many people have viewed the web-site in such time period.

How it meets the departments objectives:

Urchin helps the department meet its objectives because then the staff can update the web-site to a correct form because then they will now which pages need to stay on and not get deleted because they are mostly viewed and which pages need to go because they are not popular with the viewers. This helps the web-site to be updated regularly and correctly. When this objective is accomplished it links to the company’s main objective because then there will be even more hits on the web-site then the company will gain more reputation and that will lead to more customers.  

SPSS:

SPSS is used to sort out customer feedback. SPSS is a software that analyses the customer’s data about a questionnaire quickly and it also cross tabulates responses such as the total of male’s and female’s response to a particular question. An advantage of this software is that it makes it a lot quicker to analyse once the data has been entered.

How it meets the departments objectives:

SPSS helps the department meet its objectives. SPSS allows the staff to analyse and to make changes to the activities, the service and even the company web-site by regularly viewing the feedback by the customers. The feedback help to improve the Leisure II and changes the parts that are disliked by visitors such as if they like the service that they receive at the tills and do they approve some of the activities at Leisure II. When the department realises the faults and disliked areas they get improved or removed this helps the company to gain its main objective if the customers are happier then they will visit more often and pass on the good word so the company develops reputation.

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Input Devices:

Mouse:

The Marketing department uses the mouse regularly to fulfil there most simple and efficient needs when using a computer, such as when browsing the computer or reaching to other destinations where no keyboard shortcuts are available. Apart from the most basic uses of the mouse the Marketing department uses the mouse to manually produce detailed and attractive leaflets and posters to advertise the company. They also use it to drag and drop special symbols and features such as their company logo to represent what company this leaflet or poster is from. The mouse supports ...

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