S.W.O.T Analysis of an Internet café (Mecca) on Melton Road
Strengths:
- Belgrave area in which disposable incomes are moderate to high.
- Situates near the “Golden Mile” which is the heart of the Belgrave community. There are also a primary and a secondary school near by.
- Proposed premises are situated near bus stops and a busy shopping area throughout the week which will mean easy access to the general public in the area.
- The premises have many large windows and an open plan, located near the town centre, providing much opportunity to entice custom via interior design.
- The premises have easy access routes as there are number of ways to get to the location via buses and roads.