S.W.O.T Analysis of an Internet caf (Mecca) on Melton Road

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S.W.O.T Analysis of an Internet café (Mecca) on Melton Road

Strengths:

  • Belgrave area in which disposable incomes are moderate to high.
  • Situates near the “Golden Mile” which is the heart of the Belgrave community. There are also a primary and a secondary school near by.
  • Proposed premises are situated near bus stops and a busy shopping area throughout the week which will mean easy access to the general public in the area.
  • The premises have many large windows and an open plan, located near the town centre, providing much opportunity to entice custom via interior design.
  • The premises have easy access routes as there are number of ways to get to the location via buses and roads.
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Weaknesses:

  • The exterior design of there location is not breath taking and therefore does not attract many customers throughout the day.
  • Limited parking space available (parking has to be done in the side streets which could become a problem such as congestion).
  • It offers limited amounts of internet access as other space is used for national/international calls.
  • They do not offer facilities that are offered by competitors such as scanning or gaming experience.

Opportunities:

  • There is an opportunity to completely dominate the market of internet cafes and the small surrounding towns as the main service provided ...

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