Online Marketing

eBusiness / Kmart Analysis Online Marketing Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium that breaks through geographical boundaries, allows the customer much more control, and has no time restrictions as it is always "open". According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight.com, Kmart's e-commerce site launched in 1999, is a shining example of this philosophy, having accumulated over 3.5 million customers in less than one year. Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided

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Planning- design a memo, letter and webpage for Capital FM.

The Identify By Arun Bir 8H 1/26/2009 Langley Grammar School GSCE ICT COURSEWORK - Word Processing Project The Identify Introduction The name of my company I work for at the moment is "Capital FM". The person who owns the company is a man called George Mulalay. He works at the station making sure everything is satisfactory. The manager is known to me as he is an old school friend of my fathers. The Company is a radio station. They play music and every hour they will report the news. They also hold competitions and advertise companies. This is how we make most of our money. The company I work for has existed for three years next month on the 1st of November. The company is not a huge company; it's just not very small either. The rent we pay for our studio, where Capital FM is run, proves to be a huge financial demand. The address is "2 Clifford gardens, Hayes, Middlesex, UB3 1NX. The company at present has seven employees, include the presenters and the cleaners. The company has a reasonable listening audience although more finances would help us to expand this clientele. The company is successful; it brings in enough money to pay off all the employees and allows the manager to make a profit. It is just not as extensive as the manager has hoped yet. I have been called into help advertise the company and help fix some of their ICT solutions. In order to do this, I

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Future of E-commerce

Future of E-commerce E-commerce has seemed to be growing and improving steadily as proven by the recent past. E-commerce has proven itself as a major tool of sale and is predicted to continue on in the near future. At the same time, rivalry of e-commerce services will intensify their developments which will popularise future trends on e-commerce - growth of Internet sales and evolution. Number of e-commerce deals will rise extremely every passing year. Sales of online stores will be more than comparable with those traditional stores and this will go on as a lot of people are now really busy at work and household duties. Purchasing online will save them a lot of time and gives them the opportunity to choose goods at the best prices. Online sales in the present days become the foundation for a prosperous e-commerce future. Merchants will need to adapt to the fast changing conditions such as rivalries, and new technologies and techniques being used to improve sales if they want to stay in business. E-commerce merchants will not only have to increase their products and services but should also pay attention to simple details such as eye-catching layouts and user friendliness of their websites in able to attract more customers. They will also have to be updated about and make use of modern technologies for their businesses to still be involved in the future of e-commerce. An

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If the IT industry is such a big business why do so many dot-coms fail?

Retesh Veja If the IT industry is such a big business why do so many dot-coms fail? You can do almost any thing on the Internet; shop, bank, search for information, chat to other people and more. So there is a big business out there to make big cash! Why do so many businesses try out on the web? Large number of internet users The number of people using the web is increasing each day because it's quicker and easier to do everyday tasks. So businesses think a lot more people are going to pass their sites on the web than there shop window. Cheaper It's cheaper to set a web page than a shop because of the rents, the electric and heating bills, furniture and you would need fewer employees. More efficient You could down load your orders on a database each day and send it off to a supplier and they can deliver direct this way you don't have to stock lots of products and there would be no wastage. 95 percent of dot-com businesses fail. So what is the cause of so many failures? These five factors cover the main reasons. . The Wrong Marketing Mindset Letting your customers know that you exist is very important because people don't walk in and out a web page like they do in a shop. You need a good name so everyone will remember it. Marketing an on line business is not as easy as putting signs in the local paper and the Yellow Pages or handing out flyers and waiting for

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How Barclays Communicate With Their Customers?

E2- How Barclays Communicate With Their Customers? There are different types of ways; Barclays can communicate both internal and external customers. If the bank is communicating with internal customers (i.e. employees), this is known as internal communication. If the bank is communicating with external customers (i.e. community, shareholders), this is known as external communication. Verbal communication The financial bank can use verbal communication to communicate with customers within the organisation such as, face-to-face conversation, and outside the organisation such as, dealing with customer's complaint over the telephone. The benefits of verbal communication to Barclays are, the organisation can able to receive feedback and the communication can be passed quickly. The drawbacks of verbal communication to Barclays are, long messages are easily forgotten by listeners and it is important that the listener can hear the message without any interruptions. Barclays always monitor all of their telephone conversations, so that the organisation can find out why their customers are unhappy with the services they received, can suggest any improvements in customer service. Non-Verbal communication Non-verbal communication will enable staff members at Barclays, to judge customer's feeling. The benefit of non-verbal communication is that, it will enable Barclays to

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Verification, validation and input masks

Verification, validation and input masks Verification is when a human, through proofreading, checks data. You can do this in several ways: · Proof read the work on the monitor or on a print out · Check work on a monitor/print out with a manual copy · Get somebody else to check the work for you. · Two people typing in the same data, and if the data is the same it is accepted for processing. The only drawback to this is the unlikely event that the two people actually make the same mistake, and the wrong data is inputted. The advantages of verification are that data is less likely to be inaccurate. For many companies such as banks, data being accurate is crucial. However, it does take time to check all the data, and in cases such as having two people entering the data, this is using another person that could be doing other more important work, and two wages need to be paid which would lose money. Validation can be used in a database, where you set up the fields in a database so that only certain information can be entered. It's a check by the actual computer program and makes sure that the data is allowable. There are many different checks that can be performed: · Character type check - This check will make sure that the correct characters are entered into the computer. · Length check - Where the length of the word that has been entered is checked, and if this

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Proposal on making a website [Unit 2]

My website is intended for a large audience; those who do not have the recycling bins/boxes and would like to order them, those who already have them but would like to learn how to use them and what to put into them; school/parents who would like to educate their children about the importance of the environment and thus recycling (the main theme). Others, also, may visit the website just out of interest or to increase their prior general knowledge further. My website will contain content in reference with the scenario. Each different bin/box will have its own page with its picture, how it can be used (may even do this in animation form), what materials to/NOT put inside each different box. The homepage will give a brief-detailed introduction of Recycle GB's aims and will progressively link the user to the next page (black bins), using the navigation system, in terms of the component's importance in terms of everyday recycling. Each page will contain graphical 'faces' corresponding to how useful the user has found that particular page and, when clicked on, will link them to the final page where (a requirement in the scenario) they will be able to submit written feedback on how they felt. The 6th page is a page dedicated to young people, educating them about the effects that not-recycling can eventually have on the planet and, therefore, us. The style will be consistent with

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History of the Internet

ASSIGNMENT 1 Development of the Internet E-Commerce, BTEC National Diploma in Computing, year 1 To: Adam Smith From: Marina Guseva Date: 31 October 2002 History of the Internet The global communications network has come a long way since 1969, when a few room-sized machines connected four universities in America, to today where the internet underpins corporate networking. In 1957 The USSR launches Sputnik, the first artificial earth satellite. In response, the United States forms the Advanced Research Projects Agency (ARPA) within the Department of Defense (DoD) to establish US lead in science and technology applicable to the military. They were trying to figure out an important strategic problem: they needed a military network that could survive a nuclear strike, decentralized so that if any locations (cities) in the U.S. were attacked, the military could still have control. Communicational network of the day was chained point-to-point which meant that each link was dependent on the link before it. This is when an idea of a complex network connection was conceived, the new structure would allow information to find its own way to the destination point even if some part of the network would be destroyed. 961 In July Leonard Kleinrock publishes the first paper on packet switching theory, which forms the basis for the creation of the Internet. 965 Ted Nelson

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The Internet

Basic Internet The internet is a system that allows you to play, listen, read, send, receive and download files. The internet is so easy to use and as I have broadband this encourages me to use the internet because I can always rely on it being fast and good quality. Many people use the internet as a means of keeping in touch; E-Mail is great because you can write to people who may be over the other side of the world. You don't even have to leave the comfort of your own home to do this. One of the greatest things about the internet is the search engines. You type in what you are looking for it will come up with a list of websites which will help you with what you want to find. How the internet works The internet is made up of networks (big and small). Networks are a group of computers that are interconnected by telephone wires (or other means) allowing the computers to share info with each other. Every network has a backbones; backbones, better known as routers, What is incredible about this process is that a message can leave one computer and travel halfway across the world through several different networks and arrive at another computer in a fraction of a second! The routers determine where to send information from one computer to another. Routers are specialized computers that send your messages and those of every other Internet user speeding to their destinations

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The Data Protection Act

The Data Protection Act (1998) The 1998 Data Protection Act was introduced to control the way information is handled and to give rights to people who have information stored about them. It was introduced due to a number of reasons. Towards the end of the 20th century, computers were getting more and more powerful and government and companies began to use them with databases to store large amounts of information about people, such as their customers and staff. Computers were being used instead of paper to keep personal data about people (i.e. contact details). Also, it became easy to access information due to the ease of databases. Also as more and more companies used computers to store personal information, there was a risk that the information could be misused in the wring hands. The main principals of the Act are that data must be: * processed fairly and lawfully * used for the lawful purpose it was collected for * data must be relevant to purpose collected for * kept accurate and up-to-date * kept no longer than necessary * processed within the rights of the data subjects * kept secure * not transferred to other countries without protection We have much information held about us in many places. Without the Data Protection Act, personal information could be misused and shared with anyone, however the Data Protection Act ensures that the companies and

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