Coursework: Investigating research questions in the Sport and Exercise Sciences

Authors Avatar

Coursework: Investigating research questions in the Sport and Exercise Sciences

(4) Do more men use a leisure centre than women?

A researcher is interested in surveying the proportion of male and female users of a leisure centre. He is able to sample 50 users of the leisure centre and records their gender with a 1 (males) and a 2 (females). He hypothesises that there is a greater proportion of males than females amongst all the users of the leisure centre.

Introduction

The research question is interested in determining whether there’s a higher proportion of male leisure centre users compared to females, using a sample of 50 individuals. The data collected should provide a reliable insight into gender differences concerning leisure centre usage. Organisations such as Sport England would be interested in the findings, as the data can be used for decision making purposes. For example, if the study finds that female leisure centre usage is lower than males, Sport England can use this information to promote their schemes with women in mind. This could have a direct impact on initiatives such as ‘step into sport,’ which encourages young and older individuals to become more active.

The findings can also be used in leisure centre management to accommodate any difference in usage, for example, the space allocated for changing facilities. Provision needs to be made if there’s more of one sex. Leisure centres may also use the information for marketing purposes. Promotion of activities and events might be aimed specifically at one gender to increase their participation. The leisure centre could also consider other methods of altering the balance between male and female users, such as adjusting price structures.

The General Household Survey (1996) shows that participation levels are significantly divided according to gender, with 87% of males taking part in sport at least once a year compared to 77% of women. However, “women’s participation in sport has risen since 1987 whilst men’s participation has fallen.” (). A recent popularity in keep fit style activities is the most likely cause to the rise in female participation. Despite this, there is still a significant gender difference in sports participation across all age ranges. (Figure 1)

Figure 1 demonstrates the general decline in sport participation as age increases for both sexes, due to physical limitations, family and work responsibilities. Focusing on men in their teens, “28% of respondents in the 15-24 age group rated participation in sport as important.” However, this figure fell to 18% for the 25-34 age group, due to family responsibilities and marriage. This pattern is reversed for women, 25% of 25-34 year olds view sport as important, attributed to an “increased desire to maintain a healthy lifestyle before and after childbirth.” ( – Family Leisure Trends Report)

Join now!

Research Design

A survey seems like the obvious research design. The researcher simply wishes to count the number of leisure centre users. However, if the study was to be extended, perhaps asking the reasons behind why individuals use the leisure centre, a questionnaire would be most appropriate for this type of data collection.

A survey is placed at the ‘applied’ end of the research aim continuum due to it having a real world setting with human subjects. It has high external validity (measuring what was intended with the ability to generalise results), but low internal validity (the ...

This is a preview of the whole essay