The realism of Sex and the city is easily assessed by identifying what aspects of the show the audience relate to.

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John Fiske said that,

‘Like many domestic comedies of our time, Sex and the City has incorporated qualities of the serial or soap opera that make for what many researchers have studied as pleasure in melodrama.’(1)

 The realism of Sex and the city is easily assessed by identifying what aspects of the show the audience relate to,

‘ Nothing is out of bounds, sex is an adventure playground which doesn’t necessarily have much to do with love. It works as it turns on its head the age old female sexual victimhood. The rationale of Sex and The City is that these women want pleasure know how to get it and are determined to do so and the kick is in the assumption that the women are always great in bed, the men more varible.’(2)

 This is one explanation for the popularity of Sex and The city and in my opinion the most fitting as continuous viewing much like in a soap opera means viewers are able to admire the lead women for their career successes while at the same time, identifying with the relationship troubles they each endure.

        In Sex and the City the central theme in each episode is articulated by Carrie, often filmed looking out a window or walking meditatively around her apartment, then filmed looking at her computer screen while she types and speaks the central theme of the episode. The transference of the gaze from looking at her to looking with her is an example of the feminine gaze which contrasts to the long- standing male gaze which we media students would be most familiar with. However the female characters in the sitcom are still victims of the male gaze. They are all very attractive and wear clothing to accentuate that. The difference is that because the female characters in Sex and the City flaunt their sexuality so blatantly and are comfortable in doing so they are the stronger party reducing men to mere perverts.

 The discourse of the voiceover always narrated by Carrie provides feminine identification. In providing Carrie’s thoughts, feelings, and ideas, and narrating the activities of the other characters, she is able to weave together the multiple meanings of the central question. The character of Carrie provides voiceover narration to each episode, but does so in a manner in which her perspective and distance vary. She is often privy to events in which she is not actually present, but during the voiceover moments in which she frames the central question, one gets a sense of her insecurity, self- consciousness, and subjectivity. The posing of the central question allows not only Carrie, but also the other women, to struggle with these questions in a manner that does not usually provide a clear and unambiguous closure at the end of each episode. The use of the voiceover has been incorporated by other television comedy over time but rarely in regard to single women, thus answering to the issue of spectatorship from the single woman’s perspective. Carrie’s preparation of her column as a type of journal in which she, and ultimately the audience, work out their own issues of identification as single women. This is a clear example of blumler and Katz, ’Uses and Gratifications theory’. The single women watching Sex and the City watch it to fulfil needs in their own lives therefore the Sex and the city audience would be perceived as active.

 There is a range of post feminist attributes that are present in a text. Amanda Lotz defined four

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Post feminist attributes:

1) Narratives that explore the diverse relations to power women inhabit,

2) Depictions of varied feminist solutions and loose organization of activism,

3) Deconstructions of binary categories of gender and sexuality, instead of

viewing these categories as flexible and indistinct,

4) The way situations illustrating struggles faced by women and feminists are

raised and examined in the series.

 Amanda Lotz found that Sex and the City best exhibited the Post feminist attributes of exploring diverse power relationships of women and deconstruction of the binaries of gender but handled political issues of activism and race either subtly or ...

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