A comparison of two recent car adverts - Ford Focus and Renault Megane

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A comparison of two recent car adverts – Ford Focus and Renault Megane

Advertising is a way of life and like it or not advertisements are going no where. What ever you do there will be some kind of advertising near by. For example, listening to the radio on the way to work is a way of advertising as advertisers use the radio as a common way to advertise. Some people take notice of these advertisements where as others believe they should be scrapped.  In this essay I am going to compare to recent car adverts. They are completely different yet trying to give out the same signal, buy our car.

The target audience in any advert is essential because advertising at the wrong age group could result in the advert being a waste of time as knows one will take notice of it. The Ford Focus advert is aimed at middle aged people and above. This is shown as the idea of the advert is a car which is peaceful when in the car. On the other hand the Renault is focusing their advert at young drivers or anybody who wants to feel young and sexy. This is shown as the advert is all about ‘shaking that ass’. This show straight away the adverts are completely different and this Focus continues throughout the adverts.

The location of the advert is also very important as if you chose the wrong setting for the advert then the audience may not fully understand the idea of the advert. The Ford Focus advert is set in a car garage to show everything is in control. On the other hand the Renault advert is set in a foreign city. This is shown with the types of housing and roads. This also shows the continuous showing of the difference between the adverts. Also the different locations help show the difference in audience as one is set in a lively location where as the other is set in a peaceful car garage.

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The makers of this advert chose this location as it makes the audience feel young. To help with the location the makers of each advert have to think carefully about the people in the advert. In the Focus advert there is only two people in the whole advert, the designer and his assistant. In the Renault advert there is a range of people doing a range of stuff to give out different messages to help sell the car. The designer in the Focus advert is showing his audience how perfection has helped him design the car.  He adds a ...

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