A detailed analysis of the three advertisements, comparing their different approaches to their subject and the different female stereotypes that they use.

 Now I will analyse my adverts. I will refer to “Singapore Airlines” advert as advert A, “Samsung mobile phones” as advert B, and “ZAL” as advert C.

I will now talk about advertisement A. As you can see from the picture the advert is aimed at men because if it were also for women it would have a picture of a man in it as well. A female model has been used for the obvious reason that this advertisement is aimed at men. I think it could be aimed at any man who wish to fly and who are in their 20’s or 30’s as this is the age where they turn into adults. The words are describing the way the model feels about you, not only you but also about the flight and its service (serving a banquet in the sky) The message in clearly stated in big, white, bold capital letters in a black background on the right of the picture so that it attracts the reader’s attention. Also because the way the advert is laid out (text and images) has been done and the way in which the woman has positioned her head catches the light really well and so it is reflecting the look on her hair so that the reader could have an idea of the beautiful looks but also if the reader looks deeply he could see that the light is sunlight, which means that Singapore airlines fly to destinations where you could enjoy the sunshine and meet some beautiful women. A good thing about this advertisement is that there isn’t much wording, which in some people’s point of view is a bad thing. But in my opinion it is better because nobody really wants to sit around reading a massive novel on how good the service is instead it is better if they just say what they are selling and what its quality in as little words as possible, you need to make it short and sweet instead of it being really longwinded. In the advertisement the main focus is on the woman’s face rather than the service she provides, which is what needs to be focused upon because if it weren’t then nobody would really want to use the service. Because the advert is brightly coloured it means that everything stands out so if this was in a magazine that had mostly writing in it when you turn the page you would see the brightly coloured picture and it would really stand out and hit you in the face. I’d say that this advertisement is aimed mainly at men of the age 20-30 because the model used in the picture is at about that age that is why I think that is the age group it is aimed at.

Now I will talk about advertisement B. As you can see from the picture this advertisement it is aimed at men and women who are mainly involved in the business industry. But if you read the language at the bottom of the picture it can be for anyone because it doesn’t specify which gender it is for and this product is just a hands free mobile phone but a woman has been used because the model would look better and it is usually women who would use that product because I think women are weaker than men and don’t like the fact they have to carry around too many things. This is all shown in the picture. I think the reader doesn’t mind reading too much about a product which is just introduced to the market because the reader usually doesn’t know anything about it. The language used is very open indirect and straight descriptive language as it explains why and how these phones are not only made for busy business people, but are for the general public. I think the slogan “challenge the limits” is meant for as a message for the reader which is challenge the limits of the thing you can hold in your hands. The lighting on the product itself is quite well used because it makes the product stand out and the size of the product is also enlarged so it could catch the readers’ attention. The image of the woman in a suite who is coming out of a cab is actually stereotyping a business woman as she carries a laptop, a case and a newspaper which is also used to signify the message of the advert which I think is,”if you have too many things on your hand and don’t have space for the phone, then the new Samsung hands free activated SGH-600 is the phone for you”. 

Now I will be analyzing the final advert which is Advert C. The fact that a model with the hairstyle of the 50’s is used, directly creates an image in my mind of typical women of the mid 19th century women who stay 24/7 cooking and cleaning at home while their men go out and bring the money. After reading the advert I was able to analyze that this advert is about a newly married couple who just moved into their new neat and complete dream house. This couple don’t look so happy because the picture shows the wife holding a handkerchief near her face while her facial expression looks like she is crying, while her husband has his hands on his theist looking back at her over his shoulder with a face full of anger just as if she cheated on him. This technique make the reader hungry for the story below the picture which is about 10 paragraphs long in small letters. The most important thing about the language is the Slogan “fresh fresh freshen up your home with zal”, this indicates that the target audience which in that time were housewife’s. Generally, I think This advert uses powerful and smart technique which appear to stick in the readers’ mind.