Advert analysis - Adidas.

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Advert analysis

Adidas:

The adidas advert is based around a football theme and is advertising no particular product; it is advertising the brand name itself. Because adidas is a global brand then its adverts have to be global to, otherwise adidas would have to make a different advert for every area of the world which it advertises. This would cost a lot of money therefore adidas try to make adverts which would interest a lot of people. Also with adidas being a sports brand then the advert should have to be a sport this is why they have decided to go for a football themed advert, because football is the worlds number one sport and would therefore be the best theme, also with adidas being a sports brand then the advert should have to be a sport

        The people in the advert are the world’s best footballers. This means that as soon as football fans see the advert they will instantly recognises the players and can therefore relate to them. Also the fact that they have used the

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world’s best footballers shows that the brand is a large and well established brand which again will attract people to buy their products. The footballers in the advert are from all over the world this shows that the advert is aimed at a global audience rather then just a certain country, and also its shows you representing their clubs in certain ways which will get people who support the clubs interested in the advert.

        The way in which the people are dressed in the advert is also very important. Because the football players in the advert are dressed in ...

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