In all three adverts headings are included, each time only the word “Majorca”, so the headings in these adverts don’t really change to suit different people. With the Club 18-30 advert, there is very little copy, yet it is still broken up using sub-headings. They are quite big and chunky allowing the reader to skim-read to the part of the advert they want to read about. With Super Family the sub-headings are only used to break up different parts on the information and not so much as a presentational devise. In Forever Young sub-headings are used again to make it easier for the reader to read thatpart of the copy which they want to. This is also done by using the boxes which are filled with copy. This splits up the copy with the visuals and the other parts of the copy it’s self. So we can see how these three adverts use different language devices in order for them to be aimed at different people, because that sort of people prefer to read that type of copy and it attracts them to the holiday more.
Design feature in an advert also help us determine who we think the advert is aimed at, such as different uses of fonts (including size, boldness, italics and styles of font in general). In the Club 18-30 advert we can see a very basic and simple layout and organisation with large easy to read headings which break up the copy and help the reader (particularly one with perhaps a short attention span and a young reader) to get through the copy and read which part of the copy they wish to read. The visuals show people looking very happy and enjoying them selves on the clubbing scene. This obviously appeals to the younger people, probably ages 16-24, but we know that if there are drinking facilities then it must be more for people over the age of 18 (legal drinking age).
Also we can see that the boxes and borders are used to split the visuals from the copy, this may be to attract the readers eye to the picture so that the reader can see people enjoying them selves and having a good time. After seeing the exciting visual this may then tempt the viewer to read the copy. The logo stresses the fact that the holiday is for people ages between 18 and 30. The logo is also very simple and eye catching making the reader want to see what Club 18-30 has to offer. The main title is a very large font which attracts the reader to it; it says “Majorca” so automatically the reader knows what the advert is about. And then later on through the advert smaller sub-headings are used to break up the copy and to attract the reader’s eye to which ever part he/she wants to read. Other than that the rest of the font is fairly small, but large enough to fill the page. The paragraphs vary in size but are never too big this makes it easy for the reader to read, some paragraphs are only a sentence long, and making it short, snappy and easy for the younger reader to process. The main visual is placed right in the middle of the copy so that after the viewer has seen the visual he/she will feel like moving onto the copy.
In Super Family we can see that all the pieces of information are under different headings, split up clearly into small paragraphs which make the copy easier to read, but it is not quite as simple as Club 18-30. The key facts which the maker of the advert wanted to be put across the most are put next to bullet points, bullets not only make the advert easier to read but it makes it seem slightly more formal appealing to the slightly older ages perhaps young adults. There is again a very large picture almost in the centre of the page which attracts the eye of the reader. The visual is an idyllic image of people relaxing but enjoying them selves, so this would be aimed at adults with children probably, who are finding there life stressful, and find the need for a relaxing break. The visual once again is almost right in the middle of the page making the page attractive and inviting to the readers eye to the copy, after they have looked at the visual. In this as there is no sign of a logo, this shows that the company producing the advert feels the page is exciting enough without having to include an eye catching, appealing and exiting logo.
In Super Family the header is more down the left hand side of the page and it is surrounded by a large sort of border. It is a bubbly wavy line (sort of like the sea), having this border really emphasises the heading. So the reader can read the word Majorca and know what the ad is about automatically, also it is making the advert seem fun and exiting, and if the advert was in colour you could imagine it being bright and eye catching. It summarises the holiday in a sentence at the top of the page, which is surrounded by a bubble, this is so that the reader can just see what the place will be like with out having to read the whole advert and possibly bore them. There is one main use of a sub-heading to break up the copy, but after that mini sub-heads are again used and these have small paragraphs of information underneath them allowing the reader to skip to which part of the information they wish with out having to spend a long time looking for what they want to read.
In Forever Young there is one large header which reads “Majorca”, the readers eye is automatically attracted to this and this then helps the reader understand what the rest of the advertisement will be about. Again in this advert there is no sign of a slogan, or logo, this is because this advert is probably aimed at the more old people who don’t really care for eye-catching logos. In this ad there are two visuals, these really show what sort of age group the advert is aimed at. One shows a glorious hotel and swimming pool (which is probably very expensive to visit), so you would probably need to be older to have the money to afford such a holiday. And the other picture shows a church which would be suitable for sight seeing. It is mostly the older people who like to go sight-seeing, and these images would not appeal to younger people.
With the copy there are easy to read bullet points which are separated by mini sub-headings which are bold. This makes the copy a lot easier to read. The areas of bold text are more important than the rest of the copy. The rest of the copy is fairly small and it would require the reader to concentrate on the copy and have to spend time reading it. Younger people may not be up to this whereas the older readers are more likely to be. Although the paragraphs where the bullet points are short some of the copy is paragraphed into larger blocks of writing. This copy although is put into text boxes, allows the reader to skip to a different part of the text a lot easier than by having to read the whole page.
So after looking at the main features of the three very much different adverts there are certain comparisons which can be made. All of the three adverts use a large and clear text for the start and heading to attract a potential customer. The font is often separated into small blocks to make it easier for the reader to read what part of the copy that they want as the paragraphs are often headed with a bold text. The language in all the three adverts is chatty and informal. This is used as an easy way of personally appealing to their reader. This is seen specifically in the Club 18-30 advert, a little less in Super Family but barely at all in the Forever Young advert. Club 18-30 is slightly different to the other two in that is uses a distinctly colloquial form. For example it says "A fair bit of wedge”, this helps appeal, specifically to the younger generation of people.
Forever Young differs in that is uses a more formal and factual copy in order to appeal to the slightly older readers. All the adverts visuals are basically used to explain the resort, although they differ a lot, in Club 18-30 it shows people at a bar scene, drinking and having fun, in Super Family it shows people relaxing and having fun on a beach. And in Forever Young it shows museums and an elegant hotel. This shows how Club 18-30 is for younger people and Super Family is for people in the middle with all aged people going to it.
For a personal response I think that Club 18-30 is slightly over the top. The line “you will need a fair bit of wedge” in particular is what made the advert seem like they were trying too hard to make there advert seem cool. I think that Forever Young really went for mature feel which of course doesn’t suit me, but I feel that the pictures and text boxes would really catch the eye of the older generation. I think that Super Family get is just right. The picture is eye catching, and makes me feel like I want to be there. Also they manage to not use a heading or a logo but get the graphical side of the ad just right.
All three adverts have the same purpose which it to try to get their reader to go to Majorca with their company, and although they are all trying to do the same thing they all have very different ways of trying to do it.
