Advertising and publicity tactics!

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Advertising and publicity tactics!

Advertising and publicity tactics are usually required. Why? Because no matter how

good the product or service, there will be no sales if the potential buyer or prospect

has never heard of it, therefore could not buy it. So as an organisation your main

object is to make your product known to the prospective market, and what’s more,

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make it more desirable than competitors products.

Some marketers believe that advertising and publicity works automatically and should

be used in every marketing situation, which is untrue, as advertising can be very

expensive. No company has unlimited resources to spend on advertising, just as no

firm has unlimited resources to spend on other tactics.

No matter how great the product is, No amount of advertising can ensure the sale of a

product, only aid it. Advertising can never force a consumer into purchasing products

or services ...

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