Advertising is necessary to let us know what is new.

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Advertising is necessary to let us know what is new.

This is not necessary true, but can be, if someone does not have that product then it will tell him or her it is new and if the advert is affective it may convince the person watching to buy that product. Examples of adverts that are effective and do this are :

.) The X-Box advert with the flying man tells us that the X-box is a new console but does not explain what the X-box is about, a persuasive advert such as this is made to be entertaining and convince you to buy an X-box. The X-box is a new console and the advertising adds up to the hype that it received. The advert does a good job at ensuring the person watching knows about the X-box, but does not show its specifications.

2.) Pizza Hut shows us that new pizzas are coming out all of the time an example of the Sicilian, and example for McDonalds is the new Mc Choice menu. Both of these are marketing schemes intended on making more money for the company, not just showing us what is new. It does show us what is new but chances are we will walk into a McDonalds or Pizza Hut and just see it on the menu and order it, the goodwill gets them the profit not the adverts.

However some adverts do the exact opposite to this and do not inform us of what is new but of other things.

3.) Whereas the Andrex adverts just shows us the same product over and over again but with a different dog advert. It doesn't tell us what is new, it just tells you it is softer and stronger each time, it is the same for the Charmin adverts., just repeating earlier adverts with new characters. This becomes irritating after a while so will not tell you what is new as you will have already seen it.

4.) Another example of this is Persil, the same product over and over again renamed and given a new advert telling us it removes stains better than before does not make it new, just telling you it's still out to buy. It is also repetitive and is shown often so you are not informed that it is new, because you have already seen the advert.

So adverts do not just tell us what is new, they also tell us products are still out to buy if we need them. You do not need adverts to tell you what is new, word by mouth is just as good, one person tells five, those five tell another five and so on, the word gets around gradually but it's free for the company. Adverts are not necessary for us to know what is new, you can rely entirely on word of mouth and also goodwill, Pizza Hut, McDonalds and other popular fast food restaurants could do without the adverts, as you are likely to go to one of these places just on instinct.

Advertising is unnecessary. It makes us want things we don't need.

This is both true and not true. We don't NEED objects but we WANT them. Companies could choose not to advertise at all and just leave it up to goodwill, luck and word of mouth. Companies do not need adverts to increase profits but it wouldn't be a high enough profit margin if we did not have adverts. And some adverts do not make us want materialistic things but other things such as self-actualisation. You must also be quite precise about the way you use the terms NEED and WANT. Maslow's pyramid of needs and wants explains that to survive a human needs food and drink, shelter and warmth, so you NEED only these things, everything else therefore is a WANT.

.) The NHS adverts where it tells you "It took 12 nurses, 3 put Sarah's face back on". This does not make you NEED something materialistically but a more fulfilling lifestyle if your goal in life is to be a nurse. This does not make you NEED something.

2.) Another example of this is the "BUPA Heartbeat" adverts as they ensure that you know what BUPA does and not what they are trying to sell you in the way of healthcare. It is in this way that the advert does not make us WANT an object but a more desirable way of healthcare. A more appreciative way of life much life the first NHS advert.

However some adverts do make us want things we don't need

3.) Flash bathroom products are not needed but we do want them as they make the bathroom sparkle and smell nice. This encourages people to buy the products and that if you don't then you will be unclean if you use your bathroom without flash. This is a persuasive advert and makes you want the product even though you do not need it.

4.) DFS adverts are another example, factual adverts such as this make you want the sofas as "you pay nothing for the first year" and "they come in a wide range of colours". You do not NEED a sofa but you WANT it as it does appear to be cheap and worth the money.

Overall adverts do make us WANT things we do not NEED, but in saying this people now are far more materialistic than 100 years ago, and even 20 years ago, people feel that WANTS are NEEDS and that they deserve these "NEEDS" as they have a right to them. Adverts make us want what we cannot have, an example of this is Hollywood actors and actresses, they lead lives whereby most of them feel that everything they see is a NEED whereas to us it's a WANT.

Advertising keeps down the cost of newspapers and magazines

This is again both true and not true. Advertising could keep down the cost of the newspapers and things we buy but it can also have the opposite effect, it could raise it.

A company may go entirely out of its way to advertise, the newspaper may be free, the company will make money by selling advertisement space.

However most companies need to find a way to get the money back off the costs raised by the advertising project, they could :

.) Charge more for their existing products

2.) Introduce a new product

But they will probably be advertising the new product in the first place in the hope it will bring their profits up.

Examples of companies that do not allow for advertising to raise the cost for the newspaper or magazine are

.) Adscene, this is a free newspaper that will make its money entirely on selling advertisement space, and will not charge the customer. Although this is not the best way to make profit it is ethical in the idea that it is helping the customer.

2.) Parents News distributed by primary schools is given out for free and rather than advertising just companies it advertises groups that plan days out for children. This is again another low profit organisation that will rely entirely on the people advertising not the customer.

Extras placed into weekend newspapers have forced the price of the papers to rise, even though some of these extras are mostly advertisement. Two examples of these are

3.) The Guardian has risen in price since extras have been put in including the G2, which is mostly advertising with the back page as a TV guide. This increase in advertising has forced the price of the newspaper up.

4.) Another example is the Daily Express has risen since extras have been put in. The kind of junk mail, which you receive, is now in newspapers and has forced the price of the newspaper up incredibly.

Overall I feel it does force the price of newspapers and magazines up as companies feel as they are giving more they should get more. Mostly it is now another medium for junk mail and people do not like to pay for this. However you have no choice. Advertising overall does not keep down the cost of newspapers and magazines, the examples of those that do are free papers that rely on a small profit margin and will make money by selling advertising space.

Advertising puts up the price of things we buy

This is true mostly but it is sometimes not the case. Companies will need to pay for their advertising but some will advertise without putting up the price of their products, but most will, as they need to regain the money spent or end up with a smaller profit margin. Some companies will not increase their costs however in order to keep competitive with low prices. Examples of companies that will not increase prices due to a new advertising campaign are

.) Asda, they actually lower their prices in the advert as an incentive for people to shop there, this is a great example of an advert that does not increase their prices. Their adverts may be cheaply made so they do not need to increase prices to get a higher profit margin as more people will buy their products as they have seen the adverts with the cheap prices.

2.) Cadbury, this is another company that will not have to increase prices to pay for their advertising budget. Their adverts are on 16 times a week, because they advertise 4 times each episode of Coronation Street, which is on 4 times a week, each time they advertise it costs them £75,000 for one minute, this soon adds up to £62,400,000.00 a year. But because they have a high brand loyalty they can spend this without increasing their products' price. Because people buy Cadburys because it is one of the worlds best known chocolates.

But some companies will increase their prices dramatically from advertising campaigns

3.) Curry's raise their prices for their products in order to fund their advertising. But although the advert shows the prices of products falling they raise the prices of all of their other products, this is due to the need to fund the adverts for a higher profit margin for the company.

4.) Guinness have risen their prices tremendously after the advert involving the horses and also the one with the squirrel in the pub. These adverts were voted the best of all time and cost a lot of money to make, they had to increase their prices if they were to make a profit at all.

Overall companies will increase their prices after an advertising campaign so as to achieve a higher profit margin and to get the money back after the advertising campaign. The companies that don't are high-ranking companies that can afford to rely on high brand loyalty to raise their profit margin. Companies such as Cadbury will not increase product prices for advertising campaigns.

Advertising helps people aspire to a more fulfilling lifestyle

This is again both true and not true. It really depends on each person's idea of fulfilment and Maslow's pyramid of needs, Self-actualisation as well, this is what Maslow saw as ultimate fulfilment. People are fulfilled in different ways, for some people fulfilment lies only in money, for others it is the satisfaction of what they do and their livelihood. For example, some people may after a bit of spending may become more and more materialistic and want more and more, this means that they will never be truly fulfilled as advertising tells them of new things. Fulfilment varies form person to person and you cannot say all people are fulfilled and motivated by the same things.
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Examples of when people are told by advertising they are not fulfilled are :

.) Games consoles, some game previews say games now will "change your life" this is exaggerating too much and says that you need these games and consoles if you to ever be fulfilled in life. X-Box adverts show the man flying and are showing you will never be truly fulfilled unless you own an X-Box. They are meant to be entertaining and not to affect your life, you may feel partially fulfilled, but not truly.

2.) However this only shows one kind ...

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