An analysis of advertising focusing on the teenage market.
The TV documentary "Ads with Attitude" is all about how companies try to advertise their products on TV and how their main aim is to persuade teenagers to buy their products. For companies adverts are very important to get to their targeted customers. It cost them million of pounds to display their adverts but its worthwhile doing it because they make billions of pounds return. If companies don't advertise their products and then it's likely that they won't sell much, which can lean them to scarcity. So that's why companies concentrate on so much on adverts to persuade customers to sell their products. Later on in the programme they say they are selling a whole image and lifestyle, not just a product.
They use buzzwords to attract teenagers and they also use language which teenagers themselves use. The purpose of this is to make the teenager remember a particular word by using short language. When next time they go to shopping and they will try to find that product which they have seen before in the advert. They use words such as Hip, Rebel, Cool, Attitude, Teen, Streetwise, Hype and Credibility. They use these kinds of words in their advert in order to catch teenager attention. Companies know teenagers are eager to buy product which sound cool and make them think that they will become gangster after purchasing that particular product.
In this documentary we have seen a Nike adverts. One of the scenes was black and white and there was a traditional looking tennis player standing behind the net to emphasise something boring and dull. The scene was contrasted with full colour, action-packed match with McEnroe and Agassi. The man in the black and white scene is standing still and talking, whereas McEnroe and Agassi are running around the tennis court, showing their skills and doing the opposite to what the man is saying in the black and white scene. This shows that they are champion but "bad boy" of tennis. They are successful and popular but they break the rules.
The TV documentary "Ads with Attitude" is all about how companies try to advertise their products on TV and how their main aim is to persuade teenagers to buy their products. For companies adverts are very important to get to their targeted customers. It cost them million of pounds to display their adverts but its worthwhile doing it because they make billions of pounds return. If companies don't advertise their products and then it's likely that they won't sell much, which can lean them to scarcity. So that's why companies concentrate on so much on adverts to persuade customers to sell their products. Later on in the programme they say they are selling a whole image and lifestyle, not just a product.
They use buzzwords to attract teenagers and they also use language which teenagers themselves use. The purpose of this is to make the teenager remember a particular word by using short language. When next time they go to shopping and they will try to find that product which they have seen before in the advert. They use words such as Hip, Rebel, Cool, Attitude, Teen, Streetwise, Hype and Credibility. They use these kinds of words in their advert in order to catch teenager attention. Companies know teenagers are eager to buy product which sound cool and make them think that they will become gangster after purchasing that particular product.
In this documentary we have seen a Nike adverts. One of the scenes was black and white and there was a traditional looking tennis player standing behind the net to emphasise something boring and dull. The scene was contrasted with full colour, action-packed match with McEnroe and Agassi. The man in the black and white scene is standing still and talking, whereas McEnroe and Agassi are running around the tennis court, showing their skills and doing the opposite to what the man is saying in the black and white scene. This shows that they are champion but "bad boy" of tennis. They are successful and popular but they break the rules.