An analysis of the Levi's commercial produced by Bartle, Bogie and Hegerty in the 1980's.
An analysis of the Levi's commercial produced by Bartle, Bogie and Hegerty in the 1980's
When jeans were first produced in the 1870's, the majority of them were worn by miners, simply because of there durability. They also became popular in the 1950's and 60's because movie stars used to wear them and people, mainly teenagers, would copy what the actors in films were doing and were wearing.
The generation of the 50's who were into Levi's jeans stayed in to jeans even in to their adult hood, but the jeans didn't really catch on with the new generation of teenagers. To overcome this problem Levi's employed the advertising company BB&H to create a new range of advertising to attract the younger generations of the 1980's. BB&H had to create adverts which would make teenagers of the 80's become more familiar and more attracted to Levi's jeans. They made adverts which made it seem to untrained eye that it was cool to wear Levi branded jeans. They would show adverts which showed 'cool', 'hot' and 'sexually active' guys, and girls, wearing the jeans, therefore making whoever wears Levi's jeans, cool and hot. Also the image of being cool if you wear Levi's has carried on into the Twenty First Century. They are not as widely worn, but they are still one of the top brands on the shelf. Since the 80's, the brand has always been popular, but as the industry expands, so does the amount of brands to choose from, so it gets harder and harder to stay up there in the top of the rankings because there is more competition.
When jeans were first produced in the 1870's, the majority of them were worn by miners, simply because of there durability. They also became popular in the 1950's and 60's because movie stars used to wear them and people, mainly teenagers, would copy what the actors in films were doing and were wearing.
The generation of the 50's who were into Levi's jeans stayed in to jeans even in to their adult hood, but the jeans didn't really catch on with the new generation of teenagers. To overcome this problem Levi's employed the advertising company BB&H to create a new range of advertising to attract the younger generations of the 1980's. BB&H had to create adverts which would make teenagers of the 80's become more familiar and more attracted to Levi's jeans. They made adverts which made it seem to untrained eye that it was cool to wear Levi branded jeans. They would show adverts which showed 'cool', 'hot' and 'sexually active' guys, and girls, wearing the jeans, therefore making whoever wears Levi's jeans, cool and hot. Also the image of being cool if you wear Levi's has carried on into the Twenty First Century. They are not as widely worn, but they are still one of the top brands on the shelf. Since the 80's, the brand has always been popular, but as the industry expands, so does the amount of brands to choose from, so it gets harder and harder to stay up there in the top of the rankings because there is more competition.
