Azzaro’s ‘Decibel’ uses a very different way of attracting its target audience of single, masculine men in their 20’s and 30’s. The bold, masculine colours of black and white are very simplistic yet they grab your attention. The main feature in the advert is a bird’s eye view longshot of a smart, attractive man. The bird’s eye view gives a unique feel to the image, while the long shot still includes a lot of space for the background. Another dominating feature is the background, consisting of people’s arms reaching towards the man. The use of arms as the background emphasises the man’s importance and desirability to the customer. This could attract the target audience as desirability could be an aspiration of men I their 20s and 30’s. The shot looks very controlled and as if it was taken in a studio. The image is in black and white with very high exposure, this creates a lot more shadows and depth to the image. The dark colours and shadows connote class and sophistication which is then further emphasised by the suit the man is wearing.
I think that DKNY’s ‘Be Delicious’ is more effective at attracting its target audience. This is because it includes more relatable imagery for the target audience. The overall advert is simple and natural which can easily appeal to all possible target audiences. I believe that the soft lighting and warm colours are more aesthetically pleasing than the harsh black and white of Azzaro’s ‘Decibel’ advert. Also by tapping into the women’s fears of not being desirable and ‘delicious’ the advert effectively encourages them to buy the product.