Analyse Adverts For DKNYs Be Delicious and Azzaros Decibel.

Authors Avatar by charmainegandhi (student)

Analyse 2 print adverts. How effective are they in selling their products?

The adverts I chose to analyse are DKNY’s ‘Be Delicious’ and Azzaro’s ‘Decibel’.

The target audience for this perfume would be young, feminine women from teenagers to 30’s. The initial focus of ‘Be Delicious’ is a medium close-up, two-shot of an attractive, young couple. The use of the medium close up allows the models’ facial expression to be clearly portrayed, yet still includes some of their surroundings. Also the tight MCU indicates the couple’s closeness by limiting the amount of space between the two. The predominant colours are warm saturated shades of brown and orange. The advert also includes fresh, bright colours such as green and white, which combined with the natural, external lighting gives a fresh yet warm feel about the image. The shot does not look planned and the female model’s makeup is very natural and minimal.  At the female model’s side is an attractive male model who appears to be admiring the woman, making her seem more desirable.  Their expressions of happiness create a positive overall effect across the whole advert. The woman could be seen as an aspirational figure to potential audiences as she is natural, confident and beautiful, three things teenagers and young women wish to be. The male character’s presence simply adds to her image of importance and desirability. This could tap into women’s fears of not being beautiful and having an attractive partner.

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Azzaro’s ‘Decibel’ uses a very different way of attracting its target audience of single, masculine men in their 20’s and 30’s. The bold, masculine colours of black and white are very simplistic yet they grab your attention. The main feature in the advert is a bird’s eye view longshot of a smart, attractive man. The bird’s eye view gives a unique feel to the image, while the long shot still includes a lot of space for the background. Another dominating feature is the background, consisting of people’s arms reaching towards the man. The use of arms as the background emphasises ...

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