Analyse Adverts For DKNYs Be Delicious and Azzaros Decibel.
by
charmainegandhi (student)
Analyse 2 print adverts. How effective are they in selling their products?
The adverts I chose to analyse are DKNY’s ‘Be Delicious’ and Azzaro’s ‘Decibel’.
The target audience for this perfume would be young, feminine women from teenagers to 30’s. The initial focus of ‘Be Delicious’ is a medium close-up, two-shot of an attractive, young couple. The use of the medium close up allows the models’ facial expression to be clearly portrayed, yet still includes some of their surroundings. Also the tight MCU indicates the couple’s closeness by limiting the amount of space between the two. The predominant colours are warm saturated shades of brown and orange. The advert also includes fresh, bright colours such as green and white, which combined with the natural, external lighting gives a fresh yet warm feel about the image. The shot does not look planned and the female model’s makeup is very natural and minimal. At the female model’s side is an attractive male model who appears to be admiring the woman, making her seem more desirable. Their expressions of happiness create a positive overall effect across the whole advert. The woman could be seen as an aspirational figure to potential audiences as she is natural, confident and beautiful, three things teenagers and young women wish to be. The male character’s presence simply adds to her image of importance and desirability. This could tap into women’s fears of not being beautiful and having an attractive partner.
