In the ‘Miss Dior Cherie’ advert, we can see a pretty woman on a bike outside of a building. On the back of the bike, we can see presents, and she is also holding one, which appears to be the actual perfume itself. The dominant colours of this shot are white and pink, with the shot being a long shot.
The colours are quite bright and intense, especially the pink, giving a feminine feel to the picture. The white makes it seem classy, clean and modern, something people want, like an iPod. The lighting seems to be natural, white and high-key from the fact the picture seems to be taken in front of a building’s large door, and that the lighting appears to be spread out. The fact that the perfume is being held by the woman on the bike, with other presents around suggests it is more valuable than the others, which also gives the impression that it seems to be something which would make a good present. This target audience is clearly and mainly women, proven by the feminine colours in the picture and the female model being the focal point of the image.
I think that the Shockwaves gel advert is more effective in comparison to the Dior advert, as it has more meaning behind the advert which can easily be depicted, whereas the Dior advert is quite bland and simple.