Analyse Adverts For Shockwaves Tuff Stuff Gel and Miss Dior Cherie

Authors Avatar by charmainegandhi (student)


Analyse 2 print adverts. How effective are they in selling their products?

The first advert, Shockwaves Tuff Stuff Gel, is a hair gel, and the second advert, Miss Dior Cherie is a fragrance, both have their own ways of directly addressing their targeted audience.

In the ‘Tuff Stuff Gel’ advert, we can see a good-looking guy, with styled hair, wearing clothes you would wear on a night out. By him seem to be 2 girls, standing on the bar table behind him. There is a dominant colour of orange in this shot.

The colours of orange are warm and saturated, giving a feeling of intimacy, especially with both of the girls’ legs next to him. The lighting is low-key and artificial, being inside of what looks like a club, judging by the bar behind him and the girls next to him. It is a medium shot, with the centre of attention being the man. We know this from him being in the centre of the picture, and also the fact there is a dominant orange glow which is around him. The slogan ‘hot spot, cool hair’, and part of the caption ‘attract the heat and resist the sweat’ suggests that the gel is designed to keep shape and prevent sweat in hot areas, but also to attract ‘hot’ girls as well, having a second meaning on the words in the second caption. I think that the advert is targeted at young, single men, aged around 20-30 years old, who still enjoy going out to clubs, but also want to impress all the girls and play it cool. The fact that it is designed to stop sweating from the heat and the hot girls makes this advert appeal to them, as this is a problem many guys face.

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In the ‘Miss Dior Cherie’ advert, we can see a pretty woman on a bike outside of a building. On the back of the bike, we can see presents, and she is also holding one, which appears to be the actual perfume itself. The dominant colours of this shot are white and pink, with the shot being a long shot.

The colours are quite bright and intense, especially the pink, giving a feminine feel to the picture. The white makes it seem classy, clean and modern, something people want, like an iPod. The lighting seems to be natural, white and ...

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