Analyse, review and comment on the magazine advertisement for Mauritius and explain how the presentation and language have been used effectively.

Authors Avatar

Liam Barber                                                                                                       Mrs. Marland

GCSE English Coursework

Media

Analyse, review and comment on the magazine advertisement for Mauritius and explain how the presentation and language have been used effectively.

In today’s society, we are unceasingly bombarded with advertisements which are presented in numerous forms which include paper, electronic and audio. Advertisements dominate the media across the globe; the consumer is faced by them from the moment they wake up, until the moment they go to bed. This makes advertising a very successful business, so advertisement are placed in all possible places, from bus stops to tooth brushes. The most successful advertisements include the use of presentational devices which are structured to appeal to their target audience, such as; the use of colour, text, images, slogans, headings and subheadings.

Every single advertisement, regardless to its location or the form it takes, has a target audience. An advertisement will have its design completely tailored to attract the necessary target audience to become effective. An advertisement becomes an effective one when the product which it is advertising is seen to be a necessity to the potential consumer.

Join now!

An example of an effective advertisement is one for the holiday island of Mauritius which is taken from a national newspaper. The advertisement is composed of a large image of the sea and island which occupies almost two thirds of the space, beneath is the title filled with the image of the sea and lower down still is a concise yet informative and persuasive block of text.

The most obvious presentational device used on the Mauritius advertisement is the image of the craggy outcrop, clear sea and silent beach which predominates over the rest of the advertisement. This ...

This is a preview of the whole essay