Analyse Royal Desire by Christina Aguilera and Play by Givenchy. . How effective are they in selling their products?

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My adverts analysis

Analyse 2 print adverts. How effective are they in selling their product?

The two adverts have quite a similar approach to selling their products, but they differ in a few key areas. The first advert is for a perfume, Royal Desire by Christina Aguilera. The second advert is for another perfume, Play by Givenchy.

Advert 1, Royal Desire, is a medium close up, meaning that a lot of expression in the models face can be seen. The target audience for this advert is young women between the ages of 15 and 25.The advert is centred on Christina Aguilera who is sitting on a throne like chair, illustrating power and tying in with the product name, Royal Desire. This appeals to the target audience because it suggests that buying the perfume will make them feel powerful. The shot is high key lit which connotes feelings of happiness, also emphasising the colours in the advertisement. Pink, white and red are the most prominent colours in the ad, which are all stereotypically feminine. These colours suggest joyful and fun emotions, which compels the target audience to feel good about the product. Christina Aguilera’s skin is very pale, standing out from the background. This may appeal to young women who want to be noticed and stand out from the crowd. Having a well-known celebrity as a model in the advertisement adds glamour and attracts women who desire the celebrity lifestyle. The shot is taken slightly below eye level, which depicts the power that Christina Aguilera holds; this will appeal to women who want to be more confident in their lives.

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The second advertisement, Play by Givenchy, is a medium long shot; this leaves lots of room for the background of the city at night to be shown. It also leaves space for the pack shot, copy and slogan to be viewed without impinging on the two models. The focal point of the image is Justin Timberlake, who is with another female model. The target audience for this advertisement are men and women who aspire to a more adult life, probably aged 14-21. The shot is high key lit so that the models expressions and clothing can be seen clearly. It ...

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