Analyse the cover of Sugar magazine.
How does the cover of Sugar appeal to teenage girls?
The target audience of Sugar magazine are teenage girls aged from 14 to 17, who are interested in fashion, celebrities, beauty cosmetics and music. The front cover of the magazine suggests that the readers may feel anxious over their relationships with boys as they have an article “Are you annoying the boy you fancy” and “MCFly: their latest love-life traumas”. The audience are obviously very interested in stories about stars and celebrities, and probably use pictures of them to provide role models of beauty, fame and success. The magazine assumes that readers will want to read about the lives of other teenage girls and their personal experiences as the magazine contains “11 tragic real lives – They day the tabloids destroyed my life. My dad’s in jail…and I put him in there”. The readers may feel insecure about their style and are seeking tips and advice on current trends. “Miracle jeans to suit your body shape page 60”. “231 sexy fashion buys” indicates that readers can look and feel great if they follow their recommendations featured in the magazine.
The title of the magazine “Sugar” suggests that the reader is fun-loving, flirty and exciting because the word Sugar symbolises being fun like after you have had some sweets you get that energetic buzz – SUGAR RUSH. The title is located at the top of the magazine so the buyers know instantly what magazine it is. It’s the first object that attracts the reader’s attention because it is bold and very large, covering a quarter of the page. The title is visible even though it has been slightly covered by the central image this is because sugar has high brand recognition and therefore the title doesn’t always need to be shown as uncovered. The font of the title is unique and no other magazine has it. This defines the magazine to their target audience as they will know the magazine title will always have the same font and size. The colour of the title is pink which links with the target audience who are typical girly teenagers which are attracted to most things that are pink. So immediately readers will establish that the magazine is feminine and girly and are aimed specifically at them. The colour of the title also connects with the anchorage text because that is also pink. This tells the reader that the anchorage text links to the central image, that this is the main story inside the magazine.