Analyse ways in which producers of magazine adverts language and presentational devices in order to sell products.

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Analyse ways in which producers of magazine adverts language and presentational devices in order to sell products.

This essay will discuss and focus on the advertising techniques used on the public to sell products. It is based around advertisements in magazines and the variety of adverts I have collected. The essay will focus on presentational techniques of advertisers, their differentiation between fact and opinion, their use of friendly language, the persuasive techniques and the memory devices that they imply.

To gain the readers attention advertisements use presentational techniques, the lay out of their advert can be a successive factor for the advertiser. Photographs, font sizes, font type and animated pictures and colour schemes these techniques are used to initially to draw the reader in and also sometimes to add comedy, an appeal to tradition or a snob appeal to an otherwise simple advert.

Photographs are used to show the public what this particular product looks like or add a scene to the advert intensifying the mood, photographs are unusually placed on an advert enlarged to show the audience what the product is larger and also implying a more for less technique photographs are usually a main part of an advert, sometimes they show humorous pictures and other times just the product and even on some adverts they are designed to be in the background and not be recognised just to add scene. But the advert I have chosen is a House of Fraser, there is an enlarged picture of the product and it is in a lot of detail.

Font sizes and font types are used to make the advert firstly look nicer and to make certain words in an advert stand out from the rest, for instance in the Shock Waves advert I have chosen the text is at random sizes on first impressions but upon closer inspection the words which are bigger are describing the product and smaller words are just conjunctive words which are not so important when dealing with font sizes and type, font type is also used and is effective when trying to get a snob appeal by putting in a fancy text or an appeal to tradition and quality by making the advert look hand written.
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Pictures are used very often in adverts not as expressive as photographs but on nearly every avert there is a picture of some sort, as most logos are pictures and children's products. For example tweenies merchandise is always bright and colourful with pictures of all the characters on and it will also stand out on the shelf. Drawings for logos is very common the two adverts from wella and House of Fraser have pictures for there logos they may only be small but they are there and they are memorable and recognisable to the public.

Facts and ...

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