analysing adverts and misrepresenting of groups in British meda

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DENOTATION:

Picture 1: A white background, in this background I see a white woman sitting on a brown wooden chair she's wearing black trousers and a black long sleeve shirt. She's sitting with her right foot raised on the chair; her right hand is leaning at the side of her head as well as resting on her elbow on her knee. She has short brunette hair reaching down to her neck. Her left leg is on the floor but not completely, I noticed she's wearing no shoes her left hand is resting on her knee cap. She has a smile on her face. Above this picture it's written boldly in capital letter with a black ink;

"IT'S NOT YOUR HAIR.

IT'S NOT YOUR CAR.

IT'S NOT YOUR PERFUME.

At the bottom of this picture it's also written not boldly but in a capital letter still;

IT'S YOUR WATCH THAT

SAY MOST ABOUT WHO YOU ARE.

At the bottom of all this I can see a silver watch with a round face, the time says 10 past 10. The 12 and 6 of this watch is in a numeric form. At the right side of the watch I see a line under this line it's written with a black ink;

VIVACE EIGHT DIAMOND DIAL.

FROST FINISH BRACELET.

FIVE BAR WATER RESISTANT.

Underneath all this it's written boldly in capital letter;

SEIKO

www.seiko.co.uk

01628770988

CONNOTATION: looking at all this pictures In a white background, its interpreted simplicity to me, because most advert have seen contains of colours but this picture is simple and elegant, elegant in the sense of dressing. Looking at the lady all in black business like with no shoes on and her right leg lifted in a comfortable position, at the moment nothing else seems to worry her she got the most dying for silver watch and she's all elegant in a comfortable and relaxing position. Suits represent elegancy, sitting in that kind of position represent relaxation and comfort ability.

PICTURE 2 I can see a black background and a woman in the picture, the woman looks dark though she's white, I can see the side of her hair down her face, she's wearing a black bra with her breast pushed up I can see her left arm but I can't see the left one because its out of shot. She has something in her right arm which I can figure out because it's not really in shot; I can see her neck down to her chest side because it's not covered. Up the picture it's written in capital letter and a yellow ink;

SICILY

DOLCE & GABBANA

At the bottom in her right side there is a little bottle of silver with a black cover, the perfume is yellow. And it's written on the bottle same as above at the bottom of the bottle its written "FEEL THE PASSION".

At the right of all this is a silver cover, written underneath it is "LIFT HERE". I can see already that there's an attempt for this silver cover to be open.

CONNOTATION: looking at this picture it tells she's being crying because she's in black, one of the denotations of black is sadness, although the background is black and white and she can only be crying because she is a passionate person because she's expressing strong emotion or she's marked by strong sexual desire.

PICTURE 3: In this picture I can see a pretty white lady in a black and white background she resting her hand on a black surface I can't see what the surface is cause is out of shot. She's looking over her shoulder; I can see her but not fully, I can only see down to her neck, I can't tell if she's wearing anything but I can see her skin to her neck. At bottom of her image is written "SASHA COHEN, champion figure skater" at the bottom of this words is a silver watch with a four corner face, the time is 10 past 10 all in numeric form. At the side of the watch is written "ECO-DRIVE Diamond stiletto bijoux, rrp £375.00 3 year guarantee. At the side of this word is written
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UNSTOPPABLE.

SASHA COHEN IS.

So is her citizen Eco-Drive.

Fuelled by light,

It never needs a battery

IT'S UNSTOPPABLE.

Just like the people who wear it.

At the bottom of all this, there is a logo in a round shape of a CITIZEN ECO-DRIVE. At the bottom is written "Available at Ernest Jones and other leading jewellers" www.citizenwatch.com

CONNOTATION: Talking about CITIZEN ECO-DRIVE. What I understand is this SASHA COHEN a popular lady everyone knows, others wish to be like her. I understand that if you wear this watch you ...

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