Analysing:
This is an advert advertising coca-cola. It was broadcasted between the television reality show “Big brother” and is evidently aimed at young middle-aged people.
The advert instead of directly selling its product it sells a type of life-style to its audience. The lifestyle it is showing is of a young rebellious teenager who makes his own choices. It shows a lifestyle with a sense of excitement and energy. It shows the lifestyle of a teenager working for a summer job with not much interest in life. The coke makes him see his potential to be successful. The advert then shows the lifestyle of a rebellious teenager who makes his own decisions in life and does what he wants. It shows a lifestyle of a good-looking teenager who is being held back by this dismal job, it shows that this lifestyle attracts the girls and has an element of “coolness”.