• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing and comparing a charity advertisement to a commercial advertisement

Extracts from this document...


Analysing and comparing a charity advertisement to a commercial advertisement Advertising is a way to get the product across to the audience, by selling the company's ideas and information to the audience, whether the company do it in a sympathy way or a thrilling way, either way they want you to buy it or help give money. In this essay I will be writing about the similarities and differences in a charity advert and a commercial advert. Adverts makes the audience want to buy it or help give money. By doing this the advert has to be eye catching. An eye catching advert is an excellent way to get your attention and that is what makes an advert sell. Adverts are an everyday thing; you see it in newspapers, magazines, bill boards, trains, buses, taxies, TV adverts, literally everywhere. This effects everyday life as it makes more people want to buy products even if you do not need it. For example when you have a reasonably good mobile but then you see an advert which advertises the latest mobile, it makes you want to buy it because it makes you think it is so much more better. In my essay I will compare and contrast a commercial advert to a charity advert, by looking at what they both are selling and where the advert came from. ...read more.


As this makes the reader feel like the reader can help Anamika if the reader gave money. The tone of the languages is serious; as the copy is serious the text is formal. The copy is simple, long and informative. The copy uses negative connotations at first such as 'died', 'bust' and 'manual scavenger'. These words are distressing and make you think how easy we have it. However then the language changes and has a positive connotation in the next paragraph when the advertisers explain what happens when you give money for example could, help, learn, earn, safe, shelter, community, chance. These words make you think how much of a difference this can help. The copy uses personal pronouns such as 'you could ...' as this makes the text look likes it written to you. They use absolute such as small, as this makes you think you only need to give a small amount, to help. There are opinions and facts, it mentions 'a small gift from you could make a big difference to her' we actually don't know if it will make it a big difference. The facts shown are based what upon would happen on how much money you give, and when they explain what action aid is. The writer used a rhetorical question as 'who is action aid?' this makes you get involved as you might not know. ...read more.


I think this charity advert is aimed at people with a good income as �10 a month is not cheap. This will mean an age with a steady job will be required the age will be around over 25. The copy goes to both genders male and female, as they will get more money for this. The commercial advert represents it message in a very dramatic way, as highlighted by the use of words, and imagery. The advert is asking you to colour your hair. The charity advert is also represents its message in a very dramatic way, as highlighted by the use of text. The text asks you to give money or a gift. Overall looking at the two adverts, there is a large amount of thought which makes an advert. There are many differences between the two adverts. The commercial advert makes you feel happy and cool. The charity advert makes you feel depressed and uneasy. This affected my opinion, as I did not like feeling depressed, the other advert made me want to buy the advert as it was exciting. I think the image was the most successful in the commercial advert, as it made me fell like to buy the product. Overall the 'LIVE' product did make me want to buy it, as I'm stereotypical, so I would like to look like that. The charity advert on the other hand did not make me wont to help out, as it looked like a scam, especially with �10 a month! ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Free essay

    M&S Advertisement

    and cow belles (1929). The word flashing says clothes, clothes and clothes which reminds the viewer that is a trailer and also makes the customers feel clever as they guessed earlier that it's a M&S. M&S do this to give viewers a fell as if they are clever because they have guessed earlier that it's a Marks and Spencer advert.

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    'Rescue' connotates a sign of "heroic" act, giving the reader a notion of being a life-saver already as money donated would be used for a good cause. It continues by stating '...more animals like Trio'. Here something is being identified by the advert and this gives the reader the edge

  1. Analyse, review and comment on the magazine advertisement for Mauritius and explain how the ...

    This creates a powerful effect making the name of the island standout from the text beneath. It is also effective in that the consumer's vision is drawn down to the title from the image above. It may also suggest that the Mauritius culture is based predominantly around the sea, because

  2. The pepsi commercial is pastiche as it is based on the Oscar winning movie ...

    The message of the song is about taking over and brainwashing other people and making your own decision, so this song was perfect for the commercial.

  1. Reading a TV commercial.

    This is an insight into the effect it has on us. This is also when the caption "dance" disappears. This could be because the writing on the coke bottles is similar to the writing in the caption and so this shows the connection between action and movement (dance) and coca-cola.

  2. Analysis of an Advertisement

    sense of loathing and disgust at the image of a disembodied, extraterrestrial hand. Instead of making the future appear formidable and threatening, any apprehension caused by the topic of the future is checked and reduced by the light blues. The blue reassures and lulls the reader, making it seem unnecessary to fret because of the presence of the obvious solution.

  1. Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald ...

    Liniker is world famous because he played international football for England and for never getting a yellow or red card in his whole football career. He has been known to be called the good boy of football. In the advert, the grown up boy (Gary Liniker)

  2. Analyse a typical commercial break on evening TV - What techniques are used to ...

    This advert is a good and it could be very successful. 2 ITV Digital There have been a series of these ITVdigital adverts, with the same characters. This is because they want you to recognize them so that you become interested in their product.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work