Analysing Bomber
This Advert is titled bomber. It is based on mountain biking and is aimed at a target audience that enjoy mountain biking. The age range is from 12 to 15 and is aimed at boys.
The advert uses many persuasive techniques as well as semiotic codes. The advert has a man positioned in the top left of the page. The publisher has located this picture there, as this is the first thing the reader will see as they scan the page. The advert uses celebrity endorsement to promote its product, as this man is obviously a famous biker. This man has an athletic build, he is also wearing sunglasses and a baseball cap backwards, this makes him appear "cool" which is the image that appeals to the target audience. This man is positioned away from the camera in a laid back posture. He has a very broad smile this indicates that this product is positive and suggests it brings happiness. He seems to be focused on something away from the camera this contributes to his "relaxed" image. The lighting is only focused on this man and contrasts with the rest of the advert. This makes him stand out and seem yet more visible. The advert uses a close up shot of the man to make allow the picture to dominate the advert. The advert uses another picture this time it is a low angle shot of a stunt, this makes the stunt seem even more impressive.
This Advert is titled bomber. It is based on mountain biking and is aimed at a target audience that enjoy mountain biking. The age range is from 12 to 15 and is aimed at boys.
The advert uses many persuasive techniques as well as semiotic codes. The advert has a man positioned in the top left of the page. The publisher has located this picture there, as this is the first thing the reader will see as they scan the page. The advert uses celebrity endorsement to promote its product, as this man is obviously a famous biker. This man has an athletic build, he is also wearing sunglasses and a baseball cap backwards, this makes him appear "cool" which is the image that appeals to the target audience. This man is positioned away from the camera in a laid back posture. He has a very broad smile this indicates that this product is positive and suggests it brings happiness. He seems to be focused on something away from the camera this contributes to his "relaxed" image. The lighting is only focused on this man and contrasts with the rest of the advert. This makes him stand out and seem yet more visible. The advert uses a close up shot of the man to make allow the picture to dominate the advert. The advert uses another picture this time it is a low angle shot of a stunt, this makes the stunt seem even more impressive.
