Analysing the success of Coca Cola through Advertising.

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   Sehreen Riaz 10A/DA                                                            22nd November 2000

                                                             

Analysing the success

of Coca Cola through Advertising

 

   The most loved and successful soft drink no doubt is coke. It remains well known throughout the world. Coca Cola has appealed to many different cultures as well as appealing to a wide range of ages as a result of the company’s careful planning in their advertising of the product. This is due to the fact that no matter what the people in the advertisement are doing, the advert portrays them enjoying themselves. Talking on the phone or jus sitting down by the window reading a book are things that young people regard as being boring or  some how ‘un cool’ but in the adverts these everyday activities are shown with the addition of the drink. This consequently illustrates to the audience that the drink automatically transforms the boring and dull to being really enjoyable. This message that is conveyed  through Coco Cola’s advertisements implies that no matter what personality or what ever kind of lifestyle someone has drinking cola boosts their confidence as well as allowing them to get pleasure from every day activities that are considered as being dull and dreary.

 By looking closely in detail at the different styles and forms of adverts used by Coca Cola to promote their product such as magazines, televisions and radio I will analyse to see how big a part the advertisement actually plays in the company’s success and what it is that the adverts contain that makes such an unhealthy drink so popular.

       Although Coca Cola is promoted through three different styles of advertising they however contain many similarities between them. All the adverts are targeted/ aimed at the younger generation. This is made obvious as the Coke adverts are dominated by young people- they are based upon what seem to be people all under the age of 25. a in one of them there is a boy shown taking pleasure in drinking cola on his own.

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In all the adverts they all look as though they are having a great time. This suggests to the target audience that drinking Coke is associated with ‘having fun’.

     Both Television and magazine adverts are located outside taking place in public places. In a café or out in the countryside, all places where teenagers like to hang out. Even the people shown inside are placed near a window. They are all situated in places, which enables them being in touch with the outdoors. Being in the open air indicates sun, warmth and most important of all freedom, everything ...

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