Analysing the two adverts Fuel for Life by Diesel, and LOUD by denim

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Media CA1 Comparative Advert Analysis                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       

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I will be analysing the two adverts ‘Fuel for Life’ by Diesel, and ‘LOUD’ by denim.

Fuel For Life is targeted at 20-40 year old males, and uses dark shady lighting for the shot with a weathered and old, ‘steampunk’ text for the product name, copy and decorative styling. There is a roughly 20 year old man kneeling in the centre of the advert in a long shot, he is wearing an open white shirt and black formal trousers and he is holding the product in his right hand. The shading and steampunk style adds a mysterious feel to the ...

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