Analysing Two Print Adverts - Very Hollywood Perfume by Michael Kors, and Shockwaves hair gel
by
charmainegandhi (student)
Analyse 2 print adverts. How effective are they in selling their product?
The two adverts that I have chosen to analyse are Very Hollywood Perfume by Michael Kors, and the Shockwaves hair gel advertisement.
The first advert has a target audience of females in their early 20’s - late 30’s. A LS shot shows a white woman in her early 20’s wearing a gold dress. She has blonde hair and is wearing matte pink lipstick. Hermakeup appears to be professionally done although it is simple, not dramatic. Her gold dress and jewellery contrast to her surroundings which is a red carpet event with a predominantly red and black colour scheme. Red is very bold and can often be associated with a sexy or glamorous feeling and helps to createthis atmosphere. Asource of natural high key lighting comes from the top right of the frame and enhances the model’s hair, dress and jewellery.Thiscreates the effect that she is glowing. There is a formally dressed male facing her and they are standing close together which suggests that they are a couple. In the background there are a lot of photographers with flashing cameras. The model has her hand on her hip and is smiling whilst looking outside of the frame. This connotes that she may be posing for a camera that is out of shot. All of the people in the frame are looking towards her which makes her the centre of attention. This emphasises the stereotypical ‘Hollywood’ dream and highlights an aspect of glamour. In the bottom right of the frame there is the pack shot, copy, product and brand name. A lot of the women in the target audience would aspire to have fame, beauty and be the centre of attention. As these women may also be looking for a partner, it suggests that if you use it you will also receive attention from attractive males.
